Free guide for tourism businesses

Get found in AI search.

Travellers are using AI to explore where to stay, what to do and where to eat.

This free guide explains what matters when people discover tourism businesses through AI search, and gives you practical steps to improve your visibility alongside your existing SEO.

Your free download

Get Found in AI Search: A practical guide for tourism businesses

Practical advice
Clear steps
Written for tourism businesses

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UNDERSTAND AI SEARCH

Get clear on how it works and what travellers see.

SPOT VISIBILITY GAPS

See where your business may be missing opportunities.

TAKE PRACTICAL STEPS

Make realistic improvements to your online presence.

WHAT’S INSIDE THE GUIDE

PRACTICAL INSIGHTS FOR REAL TOURISM BUSINESSES

WHAT AI SEARCH IS

A straightforward explanation of how it works.

REAL TRAVELLER QUESTIONS

Examples of what visitors ask when planning a trip.

VISIBILITY FACTORS

What helps AI understand and include your business.

PRACTICAL ACTIONS

Clear steps you can take without a tech project.

BUILT FOR TOURISM

Written for Australian tourism businesses.

FOR TOURISM BUSINESSES

THE QUESTIONS TRAVELLERS ASK IN AI SEARCH

Travellers use AI to explore where to stay, what to do and where to eat. Your business information needs to answer their real questions.

“Where should I stay in the Flinders?”

“Best things to do near Port Lincoln?”

“Where to eat after a day of touring?”

“Family friendly winery experiences?”

GUIDANCE FROM SOMEONE WHO UNDERSTANDS TOURISM

PRACTICAL EXPERIENCE. CLEAR ADVICE.

I’m Tania Shirgwin, Founder & Principal Tourism Marketing Strategist at Decant Digital, which I founded in 2010. For 16 years I’ve helped tourism, hospitality, wine and regional businesses improve their online visibility and attract more visitors.

“Working with Tania has been an extremely rewarding experience. It has given me the tools to review my marketing investments. As well as providing me with a plethora of useful information and helpful tips, Tania’s lovely happy personality has made the whole experience enjoyable. Highly recommend.”

CATH DAVIESRobbers Dog Distillery

FREQUENTLY ASKED QUESTIONS

YOUR QUESTIONS, ANSWERED

What is AI search?

AI search uses artificial intelligence to answer questions, summarise information and recommend options rather than simply presenting a traditional list of links.

Do I need to change my website?

Not necessarily. In many cases, the first step is making sure your existing website clearly explains who you are, what you offer, where you are located and why your business is relevant to the questions travellers are asking.

Is SEO still important?

Yes. AI search adds another layer to how people discover businesses online. Strong SEO foundations, useful content, clear business information and trusted online signals still matter.

FREE GUIDE FOR TOURISM BUSINESSES

READY TO GET FOUND
IN AI SEARCH?

Start with practical steps you can take for your tourism business.

Get Found in AI Search explains what matters and how to improve your visibility alongside your existing SEO. Enter your details and we’ll send the guide to your inbox.