Australia has a vibrant calendar of special celebration days, events, holidays and observances, all of which present a unique opportunity for anyone managing tourism and hospitality marketing to engage customers, build loyalty, and drive revenue.
By taking note of these significant dates in advance, you can create compelling campaigns that capture attention, generate results and align your marketing strategies.
Easily said, but not easily done – right?
Don’t worry – we’ve got you covered…
2026 Tourism Marketing Calendar
What started in 2018 as a simple one-page PDF content planner we sent to our clients has now become an annual labour of love. Over the years, it has grown into a comprehensive, month-by-month tourism and hospitality marketing calendar packed with inspiration.
Each year, we research and curate essential Australian events, key tourism moments, national celebration days, industry conferences, seasonal hooks, food and beverage celebrations, plus a range of practical ideas, prompts and resources to help you plan smarter.
More Value, More Flexibility, and Even Better Support in 2026
Not only do we continue to create a full-year downloadable PDF calendar that is choc-full of content ideas, campaigns, hooks and planning prompts (and yes, this PDF will still be completely free), last year we also introduced this handy blog of key dates and ideas to help you align your marketing with what your customers are thinking, feeling and doing throughout the year.
And because so many tourism and hospitality operators told us they wanted even more flexibility, control and personalisation, we’re stepping it up again in 2026.
This year, we’ve created our 2026 Content Marketing Calendar in Canva.
That means you’ll be able to:
- Open the calendar template directly in Canva
- Customise it to suit your business, brand and marketing needs
- Add your own important dates, launches, seasonal peaks and events
- Turn it into a true working marketing planner that reflects your reality
- Use it as a social posting calendar, campaign planner, or team tool
- Duplicate pages, colour-code priorities, and plan month-by-month with ease
In short, you can make this marketing planner truly your own.
The PDF Content Marketing Planner remains free (because we love helping operators plan with confidence), and the editable Canva version will be available for just AUD $7 – making it an affordable, practical upgrade for anyone who wants a hands-on, completely custom marketing planning tool.
And, as always, a friendly reminder: we compile this calendar well in advance to help you plan ahead. While every care is taken, dates may occasionally shift. Think of this as a planning tool and source of inspiration, and if it also inspires you to plan your next break or getaway in our beautiful country, we won’t complain.
Let’s Get Started!
First, download your Free Content Marketing Planner or invest only $7 and purchase the interactive Canva Template. The 2026 Content Marketing Planner is packed with ideas, inspiration, and practical tips created for Australian businesses, all designed to help you uncover opportunities and maximise your marketing impact!
January 2026
January sets the tone for the year, offering those in tourism and hospitality plenty of opportunities to engage with travellers enjoying the summer holidays. From iconic celebrations like Australia Day to quirky themed days, this is a great month to attract attention with creative content and promotions tailored to your region.
Promotional Ideas for January:
- Celebrate New Year’s Day (1 January): Start the year strong by highlighting accommodation, dining, tour, or experience packages to help travellers kick off 2026 with a memorable start. Promote long lunches, sunset dining, beach escapes, winery picnics, wellness retreats, and indulgent “start the year right” offers.
- Tie Into Unique January Themes:
- Promote wine or culinary tourism during the Tasmanian Wine Show (13–15 January) or Summer Vines Festival (mid–late January) in McLaren Vale.
- Use Champagne & Fries Day (10 January) to create playful pairings, tasting events, or fun social content at your restaurant, bar, or cellar door.
- Celebrate Penguin Awareness Day (20 January) by promoting eco-tours, coastal experiences, wildlife encounters, or educational family activities.
- Tap into Burns Night (25 January) by hosting themed dinners with Scottish classics, whisky flights, or storytelling evenings.
- Highlight Summer Night Skies & Jupiter at Opposition (10 January): January’s warm evenings make it ideal for stargazing, night-time picnics, astro-photography, and twilight tours. With Jupiter at its brightest on 10 January, encourage guests to look up, promote your best stargazing locations, partner with local astronomy groups, or create special night-sky dining or viewing experiences.
- Engage Families During the School Holidays: With school holidays in full swing, this is the perfect month to lean into family-friendly travel. Promote kid-friendly activities such as workshops, junior ranger programs, farm experiences, wildlife adventures, guided tours, and hands-on activities that appeal to multi-generational travellers.
- Australia Day (26 January): Use this holiday to celebrate local food, culture, landscapes, and community. Host BBQs, outdoor dining events, live music sessions, or regional long-weekend experiences. Accommodation providers can offer extended stay deals or “make a weekend of it” packages.
Content Ideas to Inspire Travellers:
- Share “Top Things to Do in January” guides tailored to your region, highlighting festivals, themed events, and outdoor adventures.
- Use quirky themed days, such as Clean Off Your Desk Day (12 January) or National Handwriting Day (23 January), to create lighthearted social media content that engages your audience.
- Post behind-the-scenes content from local events like the Coonawarra Vignerons Cup (17 January) or Cellar Door Fest (30 January–1 February), to showcase your involvement in vibrant offerings.
- Encourage user-generated content by using hashtags tied to January events, such as #ChampagneandFriesDay.
January is a month of celebration, energy, and fresh starts. Use this lively season to connect with travellers, highlight what makes your tourism region special, and set strong foundations for a prosperous 2026.
1 January – New Year’s Day (Public Holiday – Australia wide)
2 January – World Introvert Day
3 January – Mahayana New Year
4 January – World Braille Day
5 January – National Whipped Cream Day
7 January – Orthodox Christmas
7 to 11 January – Elvis Festival (Parkes)
9 to 11 January – Cygnet Folk Festival
10 January – Champagne & Fries Day [#ChampagneandFriesDay]
12 January – Clean Off Your Desk Day
13 to 16 January – Tasmanian Wine Show (Launceston) – Trade Tasting & Awards Night 16 January
12 January to 15 February – Forage & Feast (Central Highlands)
15 to 18 January – Capricorn Film Festival (Yeppoon)
16 January – Coonawarra Vignerons Cup
16 to 18 January – Tunarama Festival (Port Lincoln)
16 to 25 January – Tamworth Country Music Festival
16 to 25 January – Santos Tour Downunder (South Australia)
16 to 26 January – Summer Vines Festival (McLaren Vale)
17 January – Geelong Beer Festival
17 to 18 January – Gin-uary Festival (Hobart)
20 January – Penguin Awareness Day
23 January – National Handwriting Day
23 to 26 January – The Taste Festival (Gold Coast)
24 January – International Day of Education
23 to 25 January – Snowie’s Beer, Food & Wine Festival (Thredbo)
25 January – Burns Night
26 January – Australia Day (Public Holiday)
30 January – 1 February – 2026 Festivale (Launceston)
30 January – 1 February – Cellar Door Fest (Adelaide)
February 2026
February is a month of love, connection, and celebration. With Valentine’s Day, wine and food events, the Lunar New Year, and the tail end of summer, it’s the perfect time for tourism and hospitality to craft campaigns that engage diverse audiences, from couples to families and solo travellers.
Promotional Ideas for February:
- Celebrate Food and Wine Events:
- Promote wine experiences tied to your involvement with Cellar Door Fest (30 January–1 February), Tasmanian Wine Fest (7–8 February), National Rosé Day (5 February), and Global Drink Wine Day (18 February).
- Highlight International Syrah Day (16 February) or Open That Bottle Night (28 February) with themed wine pairings, vineyard tours, or cellar door experiences.
- Celebrate International Margarita Day (22 February) or World Bartender Day (24 February) with cocktail masterclasses or happy hour specials.
- Valentine’s Day (14 February): Offer romantic packages, including intimate dining, couples spa treatments, or luxury accommodations. Don’t forget alternative audiences with promotions for Library Lover’s Day (14 February) or Galentine’s Day (13 February) to appeal to friends and solo travellers.
- Lunar New Year (17 February – Year of the Horse): Add a cultural and celebratory flair to your February marketing with the Lunar New Year, a peak travel and family celebration period.
- Seasonal and Outdoor Highlights: With the Last Day of Summer (28 February), encourage travellers to enjoy the final warm days with outdoor adventures such as picnics, beach stays, or water sports.
- Random Acts of Kindness Day (17 February): Use this day to surprise guests with small gifts, upgrades, or discounts. Share acts of kindness on social media to encourage engagement and goodwill.
- For World Day of Social Justice (20 February), promote eco-conscious or community-focused tourism experiences, such as local charity partnerships or tours led by Indigenous guides.
Content Ideas to Engage Travellers:
- Share “Top Ways to Celebrate February in [Your Region]” with a mix of wine, food, and cultural experiences.
- Highlight your region’s romantic spots or activities for Valentine’s Day with a “Love is in the Air” campaign.
- Post interactive social media content, like “Your Favourite Bottle Story” for Open That Bottle Night (22 February).
- Create a “Where to Celebrate Lunar New Year in [Your Region]” guide featuring events, food specials, and festive activities.
- Use the transition to autumn as a content theme, encouraging followers to share their favourite summer travel memories with your branded hashtag.
With its mix of love, indulgence, and seasonal transitions, February offers endless opportunities for you to connect with audiences and showcase your region’s unique offerings. Use this month to foster engagement and drive bookings for a memorable end to summer.
30 January to 1 February – Cellar Door Fest
4 February – World Cancer Day
5 February – National Rosé Day (Australia & New Zealand)
7 February – Taste the Limestone Coast (Naracoorte)
7 to 8 February – Tasmanian Wine Fest
9 February – Royal Hobart Regatta (Public Holiday – parts of Tasmania)
9 to 12 February – CAUTHE Conference (Adelaide)
10 February – International Day of Women and Girls in Science
10 February – Safer Internet Day
13 February – Gelantine’s Day
14 February – Valentine’s Day
14 February – Library Lover’s Day
16 February – National Tim Tam Day
16 February – International Syrah Day [#SyrahDay]
17 February – Random Acts of Kindness Day
18 February – Global Drink Wine Day
20 February – World Day of Social Justice
20 February – Love Your Pet Day
20 February to 22 March – Adelaide Fringe
20 February – Grow Festival of Food & Regenerative Farming (Kyneton)
21 to 22 February – Tumba Fest (Tumbarumba)
22 February – International Margarita Day
24 February – World Bartender Day
25 February to 1 March – Caravan and Camping Show (Adelaide)
26 February – National Letter to an Elder Day
27 February to 8 March – Stanthorpe Apple & Grape Harvest Festival
28 February to 2 March – Festival Falls Creek
28 February – Loxton Mardi Gras Family Festival
28 February – Open That Bottle Night
28 February – Last Day of Summer
March 2026
March marks the start of autumn in Australia, bringing cooler weather, vibrant landscapes, and the reopening of many outback tourism experiences. It’s an ideal time for tourism and hospitality to inspire travellers to reconnect with nature and explore regional destinations after the summer heat.
And from the events listed below, it’s easy to see why March has garnered the moniker – Mad March. It’s the perfect season, usually Australia-wide, for festivals and events.
Promotional Ideas for March:
- Highlight Outback Adventures: With cooler weather, the outback tourism season kicks off. Promote experiences like station stays, 4WD tracks, hiking trails, and stargazing nights. Use visuals of red desert hues, golden sunsets, and crisp blue skies to showcase the season’s unique beauty.
- Celebrate Harvest Season: Autumn is harvest time across many regions. Highlight farm stays, grape-picking experiences, or regional food and wine festivals like the Riverina Harvest Festival (1 March) or Riverland Food & Wine Festival (8 March). Offer packages that include winery tours or local produce hampers.
- Autumn Escapes for Families: With school holidays on the horizon, market family-friendly getaways featuring wildlife encounters, cultural activities, or outdoor adventures. Create content highlighting the joy of making unforgettable family memories in regional Australia.
- Seasonal Long Weekend Offers: Take advantage of long weekends like Labour Day (3 March, WA) or Canberra Day (10 March, ACT) to promote mini-break packages. Include “stay and save” deals or curated itineraries to encourage extended visits.
- Tie Into Iconic Events:
- Celebrate cultural and inclusive events like the 47th Annual Sydney Gay & Lesbian Mardi Gras Parade (1 March) or Harmony Day (21 March) with themed packages or local partnerships showcasing the diversity of our culture.
- Highlight opportunities for adventure during events like Clean Up Australia Day (2 March) or World Wildlife Day (3 March) with eco-tours or conservation activities.
- Encourage visitation by creating packages centred around International Riesling Day (13 March) or the International Whisk(e)y Day (27 March).
Content Ideas to Inspire Travellers:
- Share “Top Autumn Experiences” in your region, featuring must-see spots for autumn foliage, iconic sunsets, or seasonal food.
- Run a social media photo contest for the best “Autumn in the Outback“ image, with a prize like a free stay or tour.
- Provide practical travel tips for autumn, such as packing essentials for adventures or where to find the best local produce.
- Use behind-the-scenes content to show preparations for festivals you may be involved in, such as the Swan Hill Region Food & Wine Festival (6-8 March) or the Kurri Kurri Nostalgia Festival (27–29 March).
March is a season of renewal, exploration, and celebration. Use this time to capture the excitement of autumn and inspire travellers to experience the magic of regional Australia, whether through outback adventures, harvest festivals, or unforgettable family escapes.
1 March – First day of Autumn
1 March – Clean Up Australia Day
1 March – 47th Annual Sydney Gay & Lesbian Mardi Gras Parade
1 March – Riverina Harvest Festival (Wagga Wagga)
2 March – Clean Up Australia Day
3 March – Public Holiday Western Australia – Labor Day
3 March – World Wildlife Day
3 March – International Mulled Wine Day
6 to 10 March – Chill Out Festival (Daylesford)
7 to 9 March – Harvey Harvest Festival
7 to 9 March – South Coast Wine Show
7 to 9 March – Brighter Days Festival (Bright)
7 to 9 March – Tastes of Rutherglen
8 March – International Women’s Day
8 March – Harcourt Applefest
8 March – Riverland Food & Wine Festival
8 March – Davistown Gin & Jazz Festival
8 to 10 March – Colourtumby (Tumby Bay)
9 March – Swan Hill Region Food & Wine Festival
9 March – Tasmanian Garlic & Tomato Festival (Hagley)
9 March – Thorpdale Potato Festival
10 March – Public Holiday Tasmania – 8 Hours Day, Victoria – Labour Day, South Australia – Adelaide Cup Day, Australian Capital Territory – Canberra Day
11 March – World Plumbing Day
11 March – Organise Your Home Office Day
13 March – International Riesling Day [#InternationalRieslingDay]
13 March – World Kidney Day
13 to 16 March – Formula 1 Grand Prix (Melbourne)
14 to 16 March – Eco Festival (Swansea)
15 March – Canberra Beer & Cider Festival
17 March – St Patrick’s Day
19 March – Destination Australia Conference (Sydney)
20 March – March Equinox
20 March – International Day of Happiness
21 March – Australian Tourism Awards Gala Dinner (Adelaide)
21 March – Harmony Day
21 March – World Vermouth Day
21 to 23 March – Festival of International Understanding (Cowra)
21 TO 30 March – Melbourne Food & Wine Festival
22 March – World Water Day
22 March – Earth Hour (8.30pm to 9.30pm)
23 to 23 March – Crayfest (Port Campbell)
23 March – National Eycalytus Day
27 March – International Whisk(e)y Day – note this is from Global Whiskey Day on 17 May
27 March – World Theatre Day
26 – 29 March 2026 – FABAlice Festival (Alice Springs)
27 to 29 March – Kurri Kurri Nostalgia Festival (Hunter Valley)
28 March to 6 April – Orange Food Week (Orange District)
29 March – Seasons of New England (Uralla)
29 to 30 March – A Taste of the Hills (Hay Valley)
29 March to 5 April – Rochester Mural Festival
30 March – Neighbour Day
April 2025
Promotional Ideas for April:
- Easter Escapes:
- Promote family-friendly holiday packages with Easter egg hunts, farm stay experiences, or seasonal brunch menus.
- For couples or groups, market getaways with wine tastings, scenic hikes, or artisan workshops. Pair these with local events like the Tenterfield Autumn Festival (18–21 April) or Festival Fleurieu (19–27 April).
- School Holiday Adventures:
- Highlight activities for families, including visits to wildlife sanctuaries, cultural heritage tours, or outdoor adventure parks.
- Tailor itineraries that balance kid-friendly activities with relaxation opportunities for parents, showcasing festivals like Parrtjima – A Festival in Light (4–13 April).
- Anzac Day Experiences (25 April):
- Promote dawn services at iconic locations or tours of local war memorials to honour the Anzac spirit.
- Offer accommodation or dining packages to encourage extended stays over the long weekend.
- Celebrate Autumn:
- Highlight seasonal events like the Tasmanian Autumn Festival (1 April) or the Jamieson Autumn Festival (4–6 April).
- Embrace the seasonal shift with cozy experiences like wine tastings for World Malbec Day (17 April) or outdoor gatherings for World Heritage Day (18 April).
- Encourage Long Weekend Travel:
- Leverage the Easter and Anzac Day public holidays to market mini-break packages. Themes like “Explore the Great Outdoors” or “Taste the Season’s Best” can attract couples, families, and solo travellers.
- Tie into unique events like the Barossa Vintage Festival (23–27 April) or the South Australian Wooden Boat Festival (26–27 April) for distinctive travel experiences.
Content Ideas to Inspire Travellers:
- Share “Top Autumn Experiences” in your region, from autumn foliage tours to cozy dining spots featuring hearty seasonal menus.
- Post behind-the-scenes content from regional festivals like the Outback River Lights Festival (11–13 April) or Trailgraze (11–13 April).
- Create interactive social media campaigns, like asking followers to share their favourite autumn memories using a branded hashtag.
- Celebrate World Pay It Forward Day (28 April) by promoting random acts of kindness at your business, such as surprise upgrades or discounts.
April is a month of connection, exploration, and seasonal beauty. Use this time to inspire travellers to immerse themselves in the unique offerings of regional Australia, from festive gatherings and natural wonders to reflective Anzac Day experiences.
1 April – April Fools Day
1 April – International Tasmanian Devil Day
1 April – Tasmanian Autumn Festival (Derwent Valley & Central Highlands)
2 April – World Autism Awareness Day
4 April – World Stray Animals Day
4 to 6 April – Jamieson Autumn Festival
4 to 13 April – Parrtjima a Festival in Light (Alice Springs)
5 to 6 April – River Yarn Fibre Festival (Carcoar)
6 April – Daylight Savings Ends (move your clock back one hour)
7 April – World Health Day
8 April – Wine Growth Summit (Adelaide)
10 to 13 April – Gather Round (South Australia)
11 April – World Parkinson’s Disease Day
11 to 13 April – Julia Creek Dirt n Dust Festival
11 to 13 April – Outback River Lights Festival (Cunnamulla)
11 to 13 April – Trailgraze (Davenport)
12 April – Converge on the Goldburn (Greater Shepperton)
14 April – Tamworth Taste Festival
17 April – World Malbec Day [#MalbecWorldDay]
18 April – Good Friday (Public Holiday)
18 April – World Heritage Day
18 to 21 April – Tenterfield Autumn Festival
18 to 27 April – SALT Festival (Port Lincoln)
19 April – Easter Saturday
19 to 27 April – Festival Fleurieu
20 April – Easter Sunday
21 April – Easter Monday (Public Holiday)
21 April – World Creativity & Innovation Day
22 April – International Mother Earth Day
23 April – World Book Day
23 to 27 April – Barossa Vintage Festival
25 April – ANZAC Day
25 April to 1 May – ATE2025 (Brisbane)
26 April to 27 April – South Australian Wooden Boat Festival (Fleurieu Peninsula)
28 April – World Pay It Forward Day
30 April – International Guide Dog Day
May 2025
May, the last month of autumn, offers diverse travel opportunities across Australia, from cozy wintry retreats to sun-soaked tropical getaways and rugged outback adventures. With cooler temperatures, vibrant events, and the season’s final bursts of autumnal beauty, this is the perfect time for tourism and hospitality to showcase their region’s unique appeal and draw travellers seeking memorable experiences.
Promotional Ideas for May:
- Outback and Station Adventures:
- Highlight station stays, 4WD tracks, and stargazing tours in regions thriving in cooler weather.
- Emphasise the rugged landscapes, wide-open spaces, and warm hospitality that make these experiences unforgettable for adventure-seeking travellers.
- Cozy Escapes with Tastings:
- For cooler regions, pair cozy accommodations with wine tastings, brewery tours, or distillery samplings.
- Promote events like the Clare Gourmet Weekend (17–18 May) or the Adelaide Wine Festival (25 May) to draw food and wine lovers.
- Add indulgent touches like fireplaces, hearty seasonal menus, and scenic countryside views.
- Incorporate themed fun with a World Cocktail Day (13 May) workshop at distilleries, where guests can create and enjoy seasonal or signature cocktails.
- Tropical Escapes:
- In northern Australia, promote tropical destinations with activities like reef diving, rainforest adventures, and beachside stays.
- Pair these with visits to rum distilleries or tropical breweries for a uniquely refreshing travel experience.
Tasting Australia (Adelaide). Image courtesy of SATC.
- Seasonal Food and Celebrations:
- May is a celebration of autumn’s bounty, with events like Tasting Australia (2–11 May) and the Noosa Eat & Drink Festival (29 May–1 June).
- For Mother’s Day (11 May), create gift-worthy packages featuring spa treatments, wine tastings, or gourmet dining.
- Celebrate Potato Day (30 May) by featuring creative potato dishes on restaurant menus, showcasing regional produce with options like truffle mash or loaded potato skins.
- Eco-Tourism and Cultural Highlights:
- Celebrate World Bee Day (20 May) with tours of local apiaries or farm stays offering insights into sustainable practices.
- Highlight cultural events like the Kernewek Lowender (12–18 May) or visits to museums for International Museum Day (18 May).
- Mix it Up and Have Fun:
- Add Some Geekery with Star Wars Day (4 May): Host themed events like “May the Fourth” trivia nights or movie screenings. Collaborate with local bars or breweries to create Star Wars-inspired cocktails or brews for a unique twist.
- Shake It Up for World Cocktail Day (13 May): Distilleries can offer cocktail-making workshops showcasing seasonal or signature drinks. Pair these with tasting sessions to enhance the experience.
- Celebrate Potatoes on Potato Day (30 May): Restaurants can feature a hearty and creative potato dish showcasing regional produce. Think loaded potato skins, truffle mash, or even potato desserts for a fun twist.
Content Ideas to Inspire Travellers:
- Highlight Seasonal Experiences: Create engaging guides such as “Top May Escapes,” featuring everything from outback adventures and tropical retreats to cozy cellar door tours paired with wine and local produce.
- Celebrate Food and Drink Days: Use themed days like International Sauvignon Blanc Day (2 May), World Whisky Day (17 May), and International Hamburger Day (28 May) to inspire creative social media content. Share recipes, pairing suggestions, or run special offers that tie in with these themes. For Potato Day (30 May), feature hearty and unique potato dishes from your region’s restaurants.
- Showcase Unique Events: Promote local festivals like the Dark Sky Awakens Festival (4 May), the Clare Gourmet Weekend (17–18 May), or the Noosa Eat & Drink Festival (29 May–1 June). Share behind-the-scenes content, visitor testimonials, or live event updates to generate excitement.
- Have Fun with Themed Celebrations: Add a playful touch with campaigns around Star Wars Day (4 May) by sharing themed experiences or hosting trivia nights. For World Cocktail Day (13 May), distilleries can showcase cocktail-making workshops with seasonal or signature creations.
- Engage Families: For International Day of Families (15 May), highlight family-friendly activities like wildlife encounters, farm stays, or adventure park packages. Use storytelling to show how these experiences create lasting memories.
- Promote Sustainability and Cultural Awareness: On World Bee Day (20 May) or National Sorry Day (26 May), share content focusing on cultural and environmental sustainability. Highlight initiatives such as farm tours, conservation projects, or collaborations with local Indigenous communities.
- Run Social Media Campaigns: Encourage followers to share their favourite May moments—such as a breathtaking autumn sunset, a family outing, or their favourite seasonal pairing—using a branded hashtag. Offer a prize or feature the best entries to boost engagement.
May’s seasonal richness and diversity offer something for every traveller. Use this time to inspire bookings by showcasing the unique beauty, flavours, and experiences your region offers while incorporating playful and meaningful touches to connect with your audience.2 May – International Sauvignon Blanc Day [#SauvBlancDay]
2 to 11 May – Tasting Australia (South Australia)
4 May – International Star Wars Day [May the Fourth]
4 May – World Laughter Day
4 May – Dark Sky Awakens Festival (Coonabarabran) – tbc
5 May – Public Holiday Northern Territory – May Day & Queensland – Labor Day
6 May – World Asthma Day
9 May – World Mascato Day [#MuscatoToday]
10 May – World Fair Trade Day
11 May – Mother’s Day
12 May – International Nurses Day
12 to 18 May – Kernewek Lowender (Cooper Coast Cornish Festival)
13 May – World Cocktail Day
13 May – Click Frenzy Mayhem Day
15 May – International Day of Families
17 May – International Pinot Grigio Day
17 May – World Whisky Day – not the same as International Whisk(e)y Day on 27 March
17 to 18 May – Clare Gourmet Weekend
18 May – International Museum Day
20 May – World Bee Day
24 May – International Chardonnay Day [#CharDay]
25 May – Adelaide Wine Festival (Winter Show)
26 to 28 May – WA Tourism Conference (Freemantle)
26 May – National Sorry Day
27 May – Sunscreen Day
28 May – International Hamburger Day
29 May to 1 June – Noosa Eat & Drink Festival
30 May – International Day of the Potato
30 May to 1 June – Good Food & Wine Show (Melbourne)
31 May – World No Tobacco Day
June 2025
Promotional Ideas for June:
- Celebrate the Winter Solstice (21 June):
Use the shortest day of the year as the centrepiecehttps://dubbo.com.au/events/dubbo-winter-whiskey-festival for events or campaigns. Host solstice-themed dinners, stargazing nights, or firepit gatherings paired with wine, hearty meals, and live music to create a magical winter atmosphere. - Winter Wellness Packages:
Promote wellness-focused experiences like spa retreats, yoga weekends, or hot spring escapes. Partner with local businesses to offer packages that combine relaxation with regional charm. - Group Travel and Retreats:
Market the winter months as the ideal time for corporate retreats, family reunions, or small group getaways. Include activities such as curated tours or team-building adventures in your offerings. - Adventure in Cooler Climates:
Encourage travellers to embrace invigorating outdoor activities like bushwalking, wildlife spotting, or cycling in the crisp winter air. Highlight your region’s natural beauty through well-marked trails or guided experiences. - Capture the Festive Mood:
Leverage themed events, festive accommodation packages, or cozy feasts that bring a touch of magic to winter escapes. - Celebrate Unique Events:
- Highlight local experiences like the Finke Desert Race (6–9 June) or the Beer Can Regatta (8 June) to attract adventure seekers and festival-goers.
- Promote food and drink days such as World Gin Day (14 June) or Durif Day (10 June) with tastings or themed menus.
Content Ideas to Inspire Travellers:
- Create Seasonal Guides:
Share “Winter Escapes in [Your Region]” guides featuring top experiences like solstice celebrations, winter wellness retreats, and outdoor adventures. - Celebrate Food and Drink Days:
Use themed days like World Cider Day (3 June), World Gin Day (14 June), or World Martini Day (21 June) to craft social media posts, drink specials, or pairing events. - Promote Sustainability:
Celebrate World Refill Day (16 June) or World Environment Day (5 June) by highlighting eco-tourism activities, sustainable practices, or partnerships with local conservation groups. - Engage Families and Pet Owners:
Share family-friendly ideas for the King’s Birthday Long Weekend (9 June) and fun activities for Take Your Dog to Work Day (20 June). - Leverage Festivals and Events:
Post behind-the-scenes content or visitor testimonials from events like Dark Mofo (13–23 June) or the Good Food & Wine Show (20–22 June, Sydney) to generate interest. - Run Social Media Campaigns:
Encourage followers to share their favourite winter moments, like cozying up by a fire or enjoying a hearty meal, using a branded hashtag. Offer a prize for the most creative entry to boost engagement.
June provides the perfect opportunity for tourism operators to embrace the beauty and charm of winter while creating experiences that inspire travelers. Use this month to craft engaging campaigns, highlight unique seasonal offerings, and foster connections with your audience.
1 June – First day of winter
1 to 30 June – Scenic Rim Eat Local Month
2 June – Public Holiday Australian Capital Territory – Reconciliation Day, Western Australia – WA Day
3 June – World Cider Day
5 June – World Environment Day
5 June – Sausage Roll Day
6 June – Donut Day
6 to 9 June – Finke Desert Race (Alice Springs)
8 June – Beer Can Regatta (Darwin)
8 June – World Ocean’s Day
8 June – Norfolk Island Bounty Day
9 June – Kings Birthday Public Holiday – SA, NT, ACT, TAS, VIC & NSW
10 June – Durif Day [#DurifDay]
10 June – World Verdejo Day
12 to 13 June – SA Tourism Conference (Adelaide)
13 to 14 June – Dubbo Winter Whisky Festival
14 June – World Gin Day
13 to 23 June – Dark Mofo (Hobart)
14 June – World Blood Donor Day
14 June – World Gin Day
16 June – National Vegemite Day
16 June – World Refill Day (Plastic Pollution Prevention
18 June – Bowel Cancer Australia’s Red Apple Day
18 June – World Sushi Day
20 June – Take Your Dog to Work Day
20 to 22 June – Good Food & Wine Show (Sydney)
20 to 22 June – Adelaide Gin Festival
20 June to 23 June – Alice Springs Beanie Festival
21 June – Winter Solstice (Shortest Day of the Year)
21 June – Mansfield Lantern Festival
21 June – World Martini Day
27 June – International Pineapple Day
July 2025
Promotional Ideas for July:
- Incorporate Local Festivals: Highlight regional festivals to attract broader audiences. Whether it’s cultural celebrations, food and wine events, or local winter markets, use these occasions to showcase your area’s charm.
- Educational Campaigns: Tie into meaningful events like NAIDOC Week (July 7–14) by promoting Indigenous cultural experiences or partnerships with local First Nations guides. For National Tree Day (July 28), consider eco-tourism activities like tree-planting events, guided nature walks, or conservation tours.
- Whale Watching Season: July is the prime whale-watching season along Australia’s coasts. Promote tours in destinations like Hervey Bay, WA’s south coast, and Eden, NSW. Highlight your region’s unique vantage points or wildlife-friendly tours to draw eco-conscious travellers.
- Winter School Holidays (July 5–21): Focus on family-friendly activities to make the most of school holidays. Market snow tourism packages in the Australian Alps, indoor attractions like museums or aquariums, and multi-generational experiences such as farm stays or wildlife encounters.
- Winter Truffle Season: Promote gourmet experiences by organising truffle hunts, cooking classes, or special menus featuring fresh truffles in destinations like Tasmania or regional Victoria. Position these as premium, seasonal offerings.
- Australian Ski Season: Showcase ski resorts such as Thredbo, Falls Creek, or Mt. Buller with packages that include accommodations, lift passes, and lessons. Appeal to both seasoned skiers and first-timers looking for a winter adventure.
Content Ideas to Drive Engagement:
- Share local insights into the best winter activities in your region, such as cozy retreats, outdoor adventures, or unique dining experiences.
- Highlight behind-the-scenes stories about preparing for winter events, like how truffle hunts are organized or what makes your whale-watching tours special.
- Run social media campaigns encouraging travelers to share their winter holiday photos using a dedicated hashtag for your business.
July is an exciting month for Australian tourism, with opportunities ranging from cultural celebrations to seasonal adventures. Use this time to showcase your region’s unique offerings, inspire travellers, and boost bookings.
1 to 2 July – Tasmanian Tourism Conference
3 July – International Plastic Bag Free Day
5 July – Sawtell Chill Festival
6 July – International Kissing Day
6 to 13 July – NAIDOC Week
12 July – Hunter Valley Wine & Beer Festival
7 July – World Chocolate Day
11 July – World Population Day
11 to 13 July – Australian Art Deco Festival (Leeton)
12 July – World Rum Day
14 July – Bastille Day
17 July – World Emoji Day
18 to 20 July – Good Food & Wine Show (Perth)
19 July – Australian Women in Wine Dinner (Adelaide)
20 July – World Ice Cream Day
20 to 23 July – Wine Industry Technical Conference (Adelaide)
22 July – International Shiraz Day [#ShirazDay]
25 July – World School Trees Day & Christmas in July
25 July to 3 August – The Curated Plate (Maroochydore)
26 to 27 July – Willunga Almond Blossom Festival
30 July – International Day of Friendship
31 July to 3 August – agriCULTURED (Northern Tasmania)
August 2025
Promotional Ideas for August:
- Celebrate Winter’s End: For cooler regions, highlight the final opportunities to enjoy snow tourism, cozy retreats, and winter feasts. Market packages that include warming experiences like mulled wine by the fire, seasonal menus, or alpine adventures.
- Spring Previews in the Tropics: In the northern regions, start promoting spring getaways. Emphasize activities like reef diving, tropical escapes, or early wildflower tours. Highlight how August offers warm, sunny weather without the crowds.
- Cultural and Eco-Tourism Experiences: August offers opportunities to tie into meaningful campaigns like World Indigenous Peoples Day (August 9). Partner with local Indigenous guides to promote cultural tours or workshops. Eco-conscious travellers can be drawn to conservation activities, like beach cleanups or wildlife habitat tours.
- Whale Watching Finale: August is still a prime month for whale watching, with tours along the coasts of WA, NSW, and Queensland. Promote special packages that include accommodation and guided tours to witness these majestic creatures.
- Outdoor Adventures: With milder weather in many regions, market outdoor activities like hiking, cycling, or kayaking. Position these as invigorating ways to enjoy the natural beauty of your region before the warmer spring weather arrives.
- Food and Wine Highlights: August is a great time for food and wine events. Promote seasonal menus, vineyard tours, or long-table dinners in wine regions. Highlight regional specialties and create content showcasing the stories behind local producers.
Content Ideas to Engage Travellers:
- Share “Last Call for Winter” promotions featuring your region’s top winter experiences.
- Highlight “What’s Blooming in August” with early spring wildflowers or seasonal attractions unique to your area.
- Create videos or photo galleries of whale sightings, winter feasts, or behind-the-scenes preparation for spring events.
- Run a campaign encouraging guests to share their best winter travel memories from your region, with a chance to win a return visit.
August offers the best of both worlds, capturing the beauty of winter and the promise of spring. Tourism operators can use this transitional month to inspire travel, showcase regional uniqueness, and encourage bookings as the seasons shift.
1 August – Old Vine Day [#OldVineDay]
1 August – International Albarino Day
1 August – International Beer Day
2 August – A Taste of the Tropics (Cairns)
3 August – Tassie Scallop Fiesta (Bridport)
4 August – Public Holiday Northern Territory (Picnic Day) and New South Wales
4 to 10 August – National Stroke Week
4 to 10 August – Tasmanian Whisky Week
7 August – India Pale Ale (IPA) Day
7 to 10 August – Taste Port Douglas
8 August – International Cat Day
9 August – International Day of the World’s Indigenous Peoples
9 to 17 August – Royal Queensland Show (Ekka) – Brisbane
13 August – International Left Handers Day
14 August – Hunter Valley Wine Show (Exhibitors Tasting)
14 to 17 August – Better in Blackall Festival
15 to 17 August – Taste of The Kimberley
16 August – Henley On Todd (Alice Springs)
17 August – RSPCA’s Cupcake Day
18 August – International Pinot Noir Day
19 August – World Photography Day
22 August – Daffodil Day
23 August to 7 September – Shinju Matsuri Festival (Broome)
25 to 31 August – A Taste of Italy Griffith
29 August – International Day Against Nuclear Tests
29 to 31 August – Snowy Mountains Tango Festival (Corryong)
29 August to 7 September – Cairns Festival
30 August – International Cabernet Sauvignon Day
30 to 31 August – Nosh Festival (Narrabri)
September 2026
September marks the arrival of spring in Australia, a season of renewal, blooming landscapes, and perfect weather for exploring. For tourism operators, it’s an ideal time to showcase vibrant outdoor experiences, spring festivals, and seasonal produce that celebrate the beauty of the season.
Promotional Ideas for September:
- Celebrate the Blooms: Highlight spring’s natural beauty with wildflower tours, botanical gardens, or guided walks in national parks. Promote iconic experiences like WA’s wildflower trails or blooming fields in regional NSW and Victoria.
- Spring Festivals and Events: September is a prime month for food, wine, and cultural festivals. Tie your business to local events by offering festival packages, exclusive tastings, or accommodation bundles for festival-goers.
- Outdoor Adventures: With mild weather, spring is perfect for hiking, cycling, or water sports. Market these as family-friendly or group activities, and include suggestions for the best trails, scenic lookouts, or kayaking routes in your region.
- Wildlife Experiences: Promote opportunities to see spring’s new life, such as baby animals at wildlife sanctuaries or migratory birdwatching. Offer guided eco-tours that emphasize conservation and local ecosystems.
- Spring School Holidays (September 20–October 6, 2025): Focus on family-friendly experiences like farm stays, hands-on workshops, or fun-filled adventure parks. Create school holiday packages that cater to both children and adults for maximum appeal.
- Spring Produce and Dining: Feature seasonal dining experiences that celebrate spring flavours. Market winery lunches, farm-to-table dinners, or special menus highlighting local ingredients.
Content Ideas to Inspire Travellers:
- Share “Top 10 Spring Experiences” in your region, from wildflower trails to outdoor dining spots.
- Create behind-the-scenes content on preparing for spring, such as planting flowers at your venue or curating seasonal menus.
- Launch a social media campaign encouraging followers to share their favourite spring photos from your region, with a prize for the most creative entry.
- Promote eco-tourism with content on how visitors can enjoy spring responsibly, such as staying on trails or supporting conservation programs.
Spring is a season of optimism and exploration. Use September to inspire travellers with fresh content, seasonal campaigns, and offers that showcase the vibrant beauty of your region and drive bookings for this lively time of year.
1 September – First day of spring
4 to 7 September – Capricorn Food & Wine Festival (Rockhampton)
5 September – National Chianti Day
7 September – Father’s Day
7 September – International Day of Clean Air for Blue Skies
10 September – World Suicide Prevention Day
10 September – International Port Wine Day
11 September – RUOK? Day
11 September – Barossa Wine Show Presentation Lunch
11 to 14 September – Miles Back to the Bush Festival
14 September – National Bilby Day
14 September – End2End Festival (Pokolbin)
16 to 22 September – Negroni Week
17 September – Australian Citizenship Day
18 to 22 September – Grounded Esperence Hiking Festival
19 September – International Grenache Day [#GrenacheDay]
20 to 23 July – D’Vine Food and Wine Festival (Pokolbin)
21 September – International Day of Peace
23 September – September Equinox
25 September – World Maritime Day
26 September – Flavours of Mudgee
26 September – AFL Grand Final Friday (Public Holiday Victoria)
27 September – World Tourism Day
27 September – Curryfest (Woolgoolga)
28 September – International Daughter’s Day
29 September – Public Holiday – King’s Birthday Western Australia
October 2026
Promotional Ideas for October:
- Celebrate Seasonal Festivals:
- Highlight regional food and drink events like Oysterfest Ceduna (3–4 October) or the Gears and Beers Festival (4–5 October, Wagga Wagga) with curated travel packages, behind-the-scenes content, and exclusive offers.
- Promote Good Food & Wine Show (23–25 October, Brisbane) to attract foodies with tastings, culinary workshops, or dining packages.
- Honour Cultural and Community Days:
- Celebrate Diwali (21–26 October) by offering themed dining experiences, cultural performances, or festival-inspired decor at your venue.
- Mark National Wombat Day (22 October) and National Kangaroo Awareness Day (24 October) with wildlife tours, educational programs, or partnerships with local conservation groups.
- Outdoor Adventures and Trails:
- Leverage events like the Davistown Putt Putt Regatta and Wooden Boat Festival (17–18 October) or the Sustainable Trails Conference (28–30 October) to promote outdoor activities like hiking, cycling, or water sports.
- Encourage visitors to explore the best spring trails and scenic routes in your region.
- Spring Escapes and Daylight Saving:
- Use the start of daylight saving (4 October) to promote longer days for exploring local attractions, dining al fresco, or enjoying sunset experiences.
- Offer spring getaway packages featuring accommodations, local experiences, and seasonal dining.
- Support Local Businesses and Culture:
- Highlight Love Your Bookshop Day (10 October) with book-themed events or collaborations with local shops.
- Promote regional pride with activities tied to Australian Regional Tourism Convention (20–23 October, Busselton) or International Day of Rural Women (15 October).
Content Ideas to Inspire Travellers:
- Celebrate Food and Drink Days:
Use fun themes like International Coffee Day (1 October), International Beer and Pizza Day (9 October), or International Gin & Tonic Day (19 October) to create unique menu specials, tasting events, or social media campaigns. - Promote Wildlife Experiences:
Share engaging content about wombats and kangaroos for their awareness days (22 and 24 October), including conservation efforts, best viewing locations, and behind-the-scenes stories from local wildlife operators. - Engage Families:
Highlight family-friendly activities like Spirit of the Land Festival (10–11 October) or Griffith Spring Fest (12–25 October), showcasing photo-worthy spring blooms and cultural programs. - Encourage Eco-Tourism:
Tie into World Food Day (16 October) and Sustainable Trails Conference (28–30 October) by highlighting your region’s sustainable practices, eco-tours, and farm-to-table dining experiences. - Run Social Media Campaigns:
Encourage visitors to share their October adventures using a branded hashtag. Offer a prize for the best post featuring spring blooms, local wildlife, or unique festival moments.
October is a vibrant and dynamic month, offering opportunities to celebrate spring, connect with cultural events, and inspire travellers to explore Australia’s diverse offerings. Use the season’s energy to create memorable experiences and boost bookings.
1 October – International Coffee Day
4 October – World Animal Day
4 Daylight Saving Starts (move your clock forward one hour) – Australian Capital Territory, New South Wales, South Australia, Tasmania, and Victoria
3 to 4 October – Oysterfest Ceduna
3 to 4 October – Gears and Beers Festival (Wagga Wagga)
5 October – World Teachers Day (parts of Australia will celebrate on 30 October due to school holidays)
5 October – Public Holiday – Australian Capital Territory – Labour Day, New South Wales – Labour Day, South Australia – Labour Day, Queensland – King’s Birthday
9 October – International Beer and Pizza Day
9 October – World Egg Day
10 October – World Mental Health Day
10 October – World Porridge Day
10 October – Love Your Bookshop Day
11 October – National Coming Out Day
10 to 11 October – Spirit of the Land (Lockhart)
12 to 25 October – Griffith Spring Fest
17 to 18 October – Davistown Putt Putt Regatta and Wooden Boat Festival
20 to 23 October – Australian Regional Tourism Convention (Busselton)
15 October – International Day of Rural Women
16 October – World Food Day
16 October – World Barramundi Day
19 October – International Gin & Tonic Day
22 October – National Wombat Day
24 October – National Kangaroo Awareness Day
23 to 25 October – Good Food & Wine Show (Brisbane)
28 to 30 October – Sustainable Trails Conference (Wellingup)
November 2026
November is a month of transition, bridging spring and summer in Australia, and it’s packed with opportunities to attract travellers with food and wine festivals, cultural celebrations, and early holiday shopping experiences.
Promotional Ideas for November:
- Celebrate Food and Drink Days:
- Use themed days like World Vegan Day (1 November), International Merlot Day (7 November), and International Tempranillo Day (12 November) to create unique tasting events, special menus, or wine pairings at cellar doors and restaurants.
- Promote the Great Murray River Salami Festival (14 November) with regional packages that include festival tickets, accommodations, and local experiences.
- Leverage Major Events:
- Highlight Melbourne Cup Day (4 November) with viewing parties, race-themed dining experiences, or stylish getaway packages for those wanting to celebrate in style.
- Tie into Black Friday (27 November) by offering special promotions on tours, accommodations, or local products to encourage early holiday shopping.
- Showcase Community and Cultural Days:
- Celebrate World Kindness Day (13 November) by promoting random acts of kindness at your venue, like surprise upgrades or complimentary treats.
- Mark Remembrance Day (11 November) with respectful offerings such as local history tours or events honouring veterans.
- Family-Friendly Promotions:
- Use World Children’s Day (20 November) to market family-oriented activities, such as wildlife encounters, outdoor adventures, or hands-on workshops.
- Encourage multigenerational travel with packages catering to families with children and grandparents alike.
- Embrace the Start of Summer:
- Highlight outdoor activities like vineyard picnics, coastal escapes, or scenic hikes as the weather warms up.
- Promote wellness experiences such as yoga retreats, spa days, or farm stays to appeal to those seeking relaxation before the busy holiday season.
Content Ideas to Inspire Travellers:
- Highlight Seasonal Offerings:
Create guides like “The Best November Getaways in [Your Region]” to showcase food festivals, outdoor activities, and unique cultural events. - Celebrate World Vegan Day:
Share recipes, dining options, or special menus that cater to vegan travellers, and highlight your region’s plant-based dining options. - Run Themed Social Media Campaigns:
Encourage followers to share photos of their favourite November experiences, such as Black Friday finds, Melbourne Cup outfits, or Australian Gin Day cocktails (21 November). - Promote Acts of Kindness:
Share heartwarming stories of local generosity or community events tied to World Kindness Day (13 November) to foster goodwill and engagement. - Engage Families and Groups:
Highlight group activities that appeal to families or friends, such as wine tours, wildlife encounters, or outdoor adventures. Use the festive energy of International Men’s Day (19 November) or National Cake Day (26 November) for lighthearted content and promotions.
November is a month of opportunity, blending vibrant cultural celebrations with the first hints of summer excitement. Use this time to create campaigns that inspire travel, showcase regional charm, and engage audiences as they plan their end-of-year escapes.
1 November – World Vegan Day
1 November – Start of Movember
2 November – Recreation Day, Public Holiday in Tasmania for those that don’t observe Royal Hobart Regatta
3 November – Melbourne Cup Day (Public Holiday, Victoria only)
7 November – International Merlot Day
8 November – Diwalli (Festival of Light)
14 November – The Great Murray River Salami Festival (Euston)
11 November – Remembrance Day
12 November – International Tempranillo Day
13 November – World Kindness Day
15 November – World Gin Day
17-18 November – Leonids Meteor Shower
19 November – International Men’s Day
20 November – World Children’s Day
26 November – National Cake Day
28 November – Black Friday (Shopping)
30 November – Cyber Monday (Shopping)
December 2026
Promotional Ideas for December:
- Celebrate Summer (1 December):
Highlight outdoor experiences like beach stays, vineyard picnics, and water sports as the summer season kicks off. Use the Summer Solstice (22 December) to promote sunrise yoga, sunset dining, or stargazing events. - Festive Holiday Offers:
- Create Christmas-themed packages, such as family getaways with local festive markets or romantic stays featuring holiday dinners and sparkling wine.
- Offer Boxing Day or post-Christmas sales for tours, accommodations, or gift cards to attract last-minute bookings or early 2027 travellers.
- Highlight Food and Drink Days:
- Celebrate Cabernet Franc Day (4 December) with wine tastings or pairing menus at local wineries.
- Promote Sangria Day (20 December) with refreshing summer-themed drink specials at restaurants or bars.
- Use Gravy Day (21 December) as a quirky opportunity to showcase unique local dishes or regional takes on classic comfort foods.
- Support Sustainability and Inclusion:
- For Green Monday (8 December) and Human Rights Day (10 December), highlight eco-tourism experiences or initiatives that promote inclusivity and sustainability.
- Celebrate the International Day of Persons with Disabilities (3 December) by showcasing accessible travel options in your region.
- New Year’s Eve Celebrations (31 December):
End the year on a high note with exclusive NYE events, such as fireworks displays, themed parties, or waterfront dining. Offer accommodation packages to encourage extended stays.
Content Ideas to Inspire Travelers:
- Share Seasonal Highlights:
Create guides like “Top Summer Experiences in [Your Region]” or “Festive Things to Do This December” to showcase activities, events, and holiday magic. - Leverage Holiday Spirit:
Run social media campaigns asking travellers to share their favourite festive moments or summer memories using a branded hashtag. Offer prizes for the most creative entries. - Celebrate Food and Drink:
Post behind-the-scenes content from local wineries, restaurants, or markets tied to food days like International Cookie Day (4 December) or Cabernet Franc Day. Share recipes, tasting tips, or fun facts. - Promote Group Travel:
Encourage families and friends to travel together during the holiday season with group discounts or multi-generational travel packages. - Support Local Businesses:
Collaborate with local artisans or shops to create holiday gift bundles, highlighting your region’s unique products. Promote these as ideal Christmas gifts.
December is the perfect time to embrace the festive season, connect with audiences through holiday cheer, and inspire travellers to explore the best of your region. Use this month to create memorable experiences that leave a lasting impression as the year comes to a close.
1 December – First day of summer
1 December – Cyber Monday
3 December – International Day of People with Disability
4 December – Cabernet Franc Day
4 December – International Cookie Day
5 December – World Soil Day
5 December – World Volunteer Day
7 December – International Civil Aviation Day
14 December – Green Monday
10 December – Human Rights Day
13 – 14 December – Geminid Meteor Shower
14 December – Tasmanian Chilli and Cheese Festival (Ross)
20 December – Sangria Day
22 December – Summer Solstice
21 December – Gravy Day [#PutYourGravyOut]
24 December – Cold Super Moon
25 December – Christmas Day
26 December – Proclamation/Boxing Day
31 December – New Year’s Eve
