by Tania Shirgwin | Mar 10, 2023 | Marketing Strategy, Tourism Marketing
There has been a growing trend of consumers wanting to live more sustainably and make environmentally friendly choices in recent years. As a result, many tourism businesses have started to promote their products and services as ‘sustainable’,... 
by Tania Shirgwin | Feb 10, 2023 | Search Engine Optimisation (SEO), Tourism Marketing
Establishing a good reputation is crucial to running a tourism business, as is generating ongoing positive publicity to maintain your brand’s reputation. Think of it this way, as more people become aware of your tourism business, the potential of turning them into... 
by Tania Shirgwin | Jan 22, 2023 | Search Engine Optimisation (SEO), Tourism Marketing, Websites
The key to attracting more visitors to your tourism website is to make it easily findable on Google and other search engines. Think of it this way, your website has two main, but different goals:1) Rank well on search engines2) Engage and convert your target audience... 
by Tania Shirgwin | Jan 9, 2023 | Tourism Marketing
Planning for Success A successful tourism marketing plan is an essential and powerful business tool. Not only does it focus on the why, how, when, where, who and what of your marketing, but also outlines the specific, measurable steps you need to take to achieve your... 
by Tania Shirgwin | Nov 28, 2022 | Tourism Marketing
The life of a tourism business owner can be stressful. You undoubtedly wear many hats, including customer service representative, guide, bookkeeper, cleaner, team leader and marketing manager. And the list of roles may go on and on… All the while facing a...