by Tania Shirgwin | Nov 28, 2022 | Tourism Marketing
The life of a tourism business owner can be stressful. You undoubtedly wear many hats, including customer service representative, guide, bookkeeper, cleaner, team leader and marketing manager. And the list of roles may go on and on… All the while facing a... 
by Tania Shirgwin | Nov 7, 2022 | Tourism Marketing
Creating quality content is the single most important marketing tactic a tourism business can implement. Not only is content still King, but it is the driving force for increasing brand awareness, website traffic, engagement, trust and ultimately, booking and sales.... 
by Tania Shirgwin | Nov 2, 2022 | Tourism Marketing
As the digital marketing space, technology, user needs and best practice tactics continually evelove, we like to either repurpose or update our blogs when necessary. We first published this post in 2015 and this is the latest update as of January 2023. Google... 
by Tania Shirgwin | Oct 15, 2022 | Wine Marketing
Thanks to the immediacy and ease of communication in the digital age, consumers are effortlessly exposed to what the media, friends, relatives and peers say online. For wine brands, this means that the messages consumers receive are no longer about your wines ONLY... 
by Tania Shirgwin | Oct 2, 2022 | Websites, Wine Marketing
Selling wine direct to the consumer (DTC) is a vital component of the Australian and New Zealand wine industry. The 2021 Wine Australia Direct to Consumer wine report advised that DTC sales accounted for an average of 18 per cent of a winery’s income. And that the DTC...