Tourism Greenwashing: How to Avoid it and Control Your Marketing Message
There has been a growing trend of consumers wanting to live more sustainably and make environmentally friendly choices in recent years. As a result, many tourism businesses have started to promote their products and services as 'sustainable', 'green' or 'eco-friendly'...
Public Relations for Tourism: Crafting Your Unique Strategy
Establishing a good reputation is crucial to running a tourism business, as is generating ongoing positive publicity to maintain your brand’s reputation. Think of it this way, as more people become aware of your tourism business, the potential of turning them into...
Improve Your Tourism Website Search Rankings with these handy Meta Description Tips
The key to attracting more visitors to your tourism website is to make it easily findable on Google and other search engines. Think of it this way, your website has two main, but different goals:1) Rank well on search engines2) Engage and convert your target audience...
How to Write a Successful Tourism Marketing Plan in 10 Steps
Planning for Success A successful tourism marketing plan is an essential and powerful business tool. Not only does it focus on the why, how, when, where, who and what of your marketing, but also outlines the specific, measurable steps you need to take to achieve your...
24 Time Saving Tourism Marketing Tactics to Implement in 2023
The life of a tourism business owner can be stressful. You undoubtedly wear many hats, including customer service representative, guide, bookkeeper, cleaner, team leader and marketing manager. And the list of roles may go on and on... All the while facing a barrage of...
20 Tourism + Destination Blog Post Ideas to Drive Engagement
Creating quality content is the single most important marketing tactic a tourism business can implement. Not only is content still King, but it is the driving force for increasing brand awareness, website traffic, engagement, trust and ultimately, booking and sales....
10 Solid Tactics to Improve Your Tourism Website Rankings
As the digital marketing space, technology, user needs and best practice tactics continually evelove, we like to either repurpose or update our blogs when necessary. We first published this post in 2015 and this is the latest update as of January 2023.Google dominates...
Increase DTC Wine Sales with Earned Media in 2023
Thanks to the immediacy and ease of communication in the digital age, consumers are effortlessly exposed to what the media, friends, relatives and peers say online. For wine brands, this means that the messages consumers receive are no longer about your wines ONLY...
The best DTC eCommerce Solution for Wineries is Shopify. Here’s Why.
Selling wine direct to the consumer (DTC) is a vital component of the Australian and New Zealand wine industry. The 2021 Wine Australia Direct to Consumer wine report advised that DTC sales accounted for an average of 18 per cent of a winery’s income. And that the DTC...
The 101 on How to Craft a Comprehensive Tourism Brand Style Guide
Many erroneously believe that a logo is a brand. In truth, your logo plays a part in your brand, but contrary to popular belief, it is not the only component of your brand. So, what is a Brand? A brand is a marketing concept that helps people identify a particular...
The Tourism FAQs page – why you need it and what to include
A well-crafted Frequently Asked Questions (FAQs) page on your tourism website will make life easier for you, your staff, and guests. It alleviates the pain of answering the same questions repeatedly. However, there are many more benefits of having a FAQs page on your...
Email Marketing: An Essential Guide for Wineries, Breweries & Distilleries
How do I make more DTC sales? This question is a constant thought for any business owners or marketers. Yet, one of the highest ROI offerings available is still overlooked or poorly executed because of lack of time or forethought. Many still ignore Direct to Consumer...
12 DTC Wine Email Marketing Tactics to Increase Deliverability
Email marketing continues to be a cost effective and efficient way to build customer relationships, boost brand awareness and ease subscribers through the DTC sales funnel. But there’s a snag - that darn Promotions inbox and dreaded Junk folder. Getting your email...
Why Entering Awards Benefits your Tourism Business
Tourism awards are fabulous to win because, at that moment, when you accept your trophy, you’re recognised for your business excellence and acknowledged as an industry leader. And there are so many other benefits that follow. Too Time Consuming? On the flip side,...
Clever Tactics to Increase DTC Wine Sales in 2023
We first wrote this article in 2018 after the original Wine Australia's Wine direct-to-consumer survey report was released. Each year we update it to include current information and tactics to help wineries increase DTC wine sales. What is DTC and Why is it Relevant...
10 Creative Ways to Easily Market your Tourism Business in 2022
The digital age has empowered us all, thanks to the near-instant access to information and the ease in which we can research our purchase decisions. This digital technology, in turn, offers more opportunities than ever to market your tourism business, enabling you to...
Six Ways to Win the Hospitality Marketing Battle During the Holidays
We wrote this article in 2010 when social media and digital marketing didn’t get a seat at the table with marketing budgets. Times have changed considerably, but it’s still a good reminder of how to manage your hospitality digital presence through the Christmas and...
20 Strategies to Grow Your Winery Email List Fast
Initially written in 2016 as “Seven ways to ethically grow your winery email database”, we have repurposed this blog to cover the wine industry’s re-ignited love affair with QR Codes and the necessity to re-engage consumers directly. This 2022 version has an extra 13...
10 Reasons to Use WordPress for Tourism Websites
January 2022 marked our twelfth anniversary, and we celebrated by launching the sixth incarnation of our Decant Digital website! When we initially started redesigning our website, we knew a fully-featured site with a learning management system to grow our brand...
How to Use Social Proof Successfully in Tourism Marketing
Social Proof is essential in tourism marketing. It amplifies the selling power of word-of-mouth, instils confidence and trust, and bolsters the claims you make in your marketing – all by using the megaphone of your website, social media and other online platforms....
Five Simple Automated Transactional Emails that Increase DTC Wine Sales
We all know the importance of using DTC (Direct to Consumer) email marketing to increase wine sales. But, sending out the ‘once a month’, or worse, ‘once in a blue moon’ wine offer or newsletter no longer generates the dollars it once did. Why is that, you ask? The...
COVID-19: Tourism Operators Five Point Marketing Checklist
Note. We wrote this back in April 2020 during the lockdowns we were experiencing in Australia. So much has happened since then. With a blog like this on a particular topic that has passed, we would usually delete it or repurpose it. BUT, we have decided to keep it as...
10 Powerful Ways to Promote your Upcoming Wine Event
A few years back, we had the opportunity to cut our teeth within the event marketing space by assisting a long-standing, multiple stakeholder wine tourism festival. Not only did we hone our skills, but we were also able to test our ideas on wine tourism event...
Social Media Post Ideas for Tourism and Accommodation
We first wrote this article in 2014 as a guide of what to post on Facebook. However as social media platforms have expanded, we have continued to update it each year to include current information and tactics. Do feel free to make a comment if you have any other ideas...
Content Ideas for DTC Winery Email Newsletters
Sending a winery email newsletter is an easy, efficient and affordable direct to consumer (DTC) marketing tactic. It enables you to connect with valued consumers, boost brand awareness, and convert subscribers into repeat wine customers. Out of all of the marketing...
15 Reasons Blogging is a Powerful Tourism Marketing Tactic
Tourism business owners and marketers often look baffled when we tell them that blogging is one of the single most important marketing tactics their business can implement. Yes, even more important than social media posting! The problem is, so many still misunderstand...
How to Write Great Tourism Website Copy
So, you’ve blocked out time in your calendar and are all ready to write that sparkling content for your tourism website. What then …? Do you know where to start? How do you attract and engage your reader? Which SEO keywords and key subjects will you use? Have you got...
How to Choose a DTC Wine Marketing Email Service Provider
An Email Marketing Service Provider (EMSP) is a platform that hosts email marketing services on its servers, which are specifically optimised for bulk, commercial based emails. It's specific EMAIL MARKETING SOFTWARE. Suppose you send bulk emails through your regular...
User Generated Content in Tourism Marketing – A Quick Guide
By now, you’ve heard the term user generated content (UGC), and if not, it’s probably best if you acquaint yourself real quick. What is User Generated Content? User generated content is defined as digital content produced and shared by end-users. In the context we’re...
Why Regular Maintenance is Key to a Successful WordPress Website
Originally developed as a blogging platform, WordPress is an open-source content management system (CMS) and now powers around 43% of all websites globally. Since its release in 2003, WordPress has revolutionised website design and development. And in 2023, two out of...
Hashtags in Event Marketing: A Quick Guide
Hashtags (#) are one of the most prominent factors of social media marketing today, and for a good reason. The power of Hashtags is threefold: Hashtags make it easier to target a specific group of users. Hashtags make it easier for your content to get found. Hashtags...
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Here you will find an extensive go to resource of wine, tourism and hospitality marketing articles that we have written over the past 13 years. We update, repurpose and add more relevant blogs as technology, user experience and marketing practices change.
We hope you enjoy reading and they assist you with your marketing endeavours.
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