Boost Bookings: Captivate Tourists Through the Five Stages of Travel

Understanding consumer behaviour is vital in tourism marketing as the journey from wanderlust to booking a dream holiday is not as straightforward as you may think. It actually follows a framework known as the "Five Stages of Travel". The concept of mapping the...

Maximizing Your Tourism Marketing Strategy: The Power of Paid, Owned, Earned Media

  As consumers are constantly exposed to a plethora of information thanks to the immediacy and ease of online communication in the digital age, your marketing is no longer solely about the messaging content you convey. Today, it is also about what guests,...

Crafting an Effective Tourism Marketing Budget: Tips & Strategies

A well-structured tourism marketing budget guides your marketing strategy and ensures that you allocate the right resources to promote your business effectively. It is the cornerstone of any successful tourism business. Like many business processes, determining a...
How ChatGPT can revolutionise your tourism marketing

How ChatGPT can revolutionise your tourism marketing

Artificial intelligence (AI) has become a game-changer for various industries in today's digital age. One remarkable AI tool that has gained significant attention is ChatGPT. This powerful online tool developed by OpenAI has the potential to revolutionise the way...

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Increase DTC Wine Sales with Earned Media in 2024

Increase DTC Wine Sales with Earned Media in 2024

Thanks to the immediacy and ease of communication in the digital age, consumers are effortlessly exposed to what the media, friends, relatives and peers say online. For wine brands, this means that the messages consumers receive are no longer about your wines ONLY...

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Why Entering Awards Benefits your Tourism Business

Why Entering Awards Benefits your Tourism Business

Tourism awards are fabulous to win because, at that moment, when you accept your trophy, you’re recognised for your business excellence and acknowledged as an industry leader. And there are so many other benefits that follow. Too Time Consuming? On the flip side,...

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Clever Tactics to Increase DTC Wine Sales in 2024

Clever Tactics to Increase DTC Wine Sales in 2024

We first wrote this article in 2018 after the original Wine Australia's Wine direct-to-consumer survey report was released. Each year we update it to include current information and tactics to help wineries increase DTC wine sales. What is DTC and Why is it Relevant...

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20 Strategies to Grow Your Winery Email List Fast

20 Strategies to Grow Your Winery Email List Fast

Initially written in 2016 as “Seven ways to ethically grow your winery email database”, we have repurposed this blog to cover the wine industry’s re-ignited love affair with QR Codes and the necessity to re-engage consumers directly. This 2022 version has an extra 13...

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10 Reasons to Use WordPress for Tourism Websites

10 Reasons to Use WordPress for Tourism Websites

January 2022 marked our twelfth anniversary, and we celebrated by launching the sixth incarnation of our Decant Digital website! When we initially started redesigning our website, we knew a fully-featured site with a learning management system to grow our brand...

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10 Powerful Ways to Promote your Upcoming Wine Event

10 Powerful Ways to Promote your Upcoming Wine Event

A few years back, we had the opportunity to cut our teeth within the event marketing space by assisting a long-standing, multiple stakeholder wine tourism festival. Not only did we hone our skills, but we were also able to test our ideas on wine tourism event...

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Social Media Post Ideas for Tourism and Accommodation

Social Media Post Ideas for Tourism and Accommodation

We first wrote this article in 2014 as a guide of what to post on Facebook. However as social media platforms have expanded, we have continued to update it each year to include current information and tactics. Do feel free to make a comment if you have any other ideas...

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Content Ideas for DTC Winery Email Newsletters

Content Ideas for DTC Winery Email Newsletters

Sending a winery email newsletter is an easy, efficient and affordable direct to consumer (DTC) marketing tactic. It enables you to connect with valued consumers, boost brand awareness, and convert subscribers into repeat wine customers. Out of all of the marketing...

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How to Write Great Tourism Website Copy

How to Write Great Tourism Website Copy

So, you’ve blocked out time in your calendar and are all ready to write that sparkling content for your tourism website. What then …? Do you know where to start? How do you attract and engage your reader? Which SEO keywords and key subjects will you use? Have you got...

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Hashtags in Event Marketing: A Quick Guide

Hashtags in Event Marketing: A Quick Guide

Hashtags (#) are one of the most prominent factors of social media marketing today, and for a good reason. The power of Hashtags is threefold: Hashtags make it easier to target a specific group of users. Hashtags make it easier for your content to get found. Hashtags...

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Here you will find an extensive go to resource of wine, tourism and hospitality marketing articles that we have written over the past 13 years. We update, repurpose and add more relevant blogs as technology, user experience and marketing practices change.

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