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Here, you will find an extensive go-to resource of tourism and hospitality marketing articles that we have written over the past 15 years.
EU Green Claims Rules for Australian Tourism in 2026
What Are the New EU Green Claims Rules? From 27 September 2026, laws introduced under the European Union’s Empowering Consumers for the Green Transition Directive, commonly called EmpCo, will begin to be enforced. The purpose is simple: to make sustainability...
Tourism Target Markets: How to Identify Your Ideal Guests
Most tourism business owners begin with a spark: an impressive view you never get sick of, a rustic old cottage, a farm gate, or a story that makes people feel something. Marketing is rarely the reason you start. Passion is. But passion alone does not always translate...
Must Visit Food and Wine Festivals in Australia 2026
Across Australia, food and wine festivals showcase the people, produce, and regions that make our culinary scene so special. 2026 is absolutely bursting with scrumptious festivals that celebrate regional flavours, seasonal produce, passionate makers, and unforgettable...
26 Time Saving Tourism Marketing Tactics to Implement in 2026
The life of a tourism business owner can be stressful. You undoubtedly wear many hats, including customer service representative, guide, bookkeeper, cleaner, team leader and marketing manager. And the list of roles may go on and on... All the while facing a barrage of...
Tips to Set Tourism Marketing SMART Goals for 2026 Success
At the start of every year, we hear the same thing: "We know what we want to achieve… we're just not sure where to start." It's rarely a motivational problem; it's just the sheer volume of tasks competing for attention with tourism and hospitality business owners...
2026 Australian Tourism Content Calendar: Dates, Tips & Promotion Ideas
Australia has a vibrant calendar of special celebration days, events, holidays and observances, all of which present a unique opportunity for anyone managing tourism and hospitality marketing to engage customers, build loyalty, and drive revenue. By taking note of...
A Simple Guide to Content Pillars in Tourism Marketing
If you've ever opened Instagram or Facebook and thought, "What on earth should I post today?", you're not alone. For many, content creation feels overwhelming, time-consuming, and often disconnected from actual business goals. You might be posting regularly, but still...
Yearly Marketing Review: Tips for Australian Tourism Operators
Another exciting new year in tourism is now upon us! And for the savvy business owners & marketers, conducting a thorough yearly marketing review is a priority. By evaluating last year's marketing tactics and benchmarking our position, we can ensure we are ready...
How to Write ATDW Listings That Get Found in AI Searches
For tourism and hospitality businesses in Australia, your ATDW (Australian Tourism Data Warehouse) listing is not just another digital marketing piece, but a crucial element that can significantly impact your business's visibility and success. The information you...
AI in Tourism: How It’s Reshaping the Customer Buyer Journey
It only seems like a hot minute since ChatGPT arrived, yet along with other Artificial Intelligence, it is transforming the way your guests discover, plan and book. Instead of wading through endless Google search results, ads, and review sites, more people are now...
Mastering Brand Positioning in Tourism & Hospitality
Tourism and hospitality businesses face a unique marketing challenge: how to stand out in a crowded market where everyone promises unforgettable experiences? The key lies in brand positioning. More than just a logo, tagline, or colour scheme, brand positioning focuses...
Why Entering Tourism Awards Is a Smart Business Move
Winning a tourism award is a moment of pride. Standing on stage, trophy in hand, you are recognised for your business excellence and celebrated as a leader in the tourism industry. But the real value of entering tourism awards extends far beyond a single night....
Step By Step Guide to creating a Tourism Media File
Imagine this: A journalist wants to write a feature on Australia's top regional escapes, or a major influencer is spotlighting hidden-gem wineries. Maybe a travel magazine is covering sustainable outback experiences. Or, on the flip side, an unexpected crisis hits the...
How to Write a Successful Tourism Marketing Plan in 10 Steps
Planning for Success A successful tourism marketing plan is an essential and powerful business tool. Not only does it focus on the why, how, when, where, who and what of your marketing, but also outlines the specific, measurable steps you need to take to achieve your...
Welcome to our blog
Here, you will find an extensive go-to resource of wine, tourism and hospitality marketing articles that we have written over the past 15 years. We update, repurpose and add more relevant blogs as technology, user experience and marketing practices change.
We hope you enjoy reading and they assist you with your marketing endeavours.