LEVEL UP YOUR CONTENT MARKETING IN 2023
Since 2010, we have written numerous blog posts and printed articles on best practice wine, tourism and hospitality marketing tactics. As best practices change in this ever-evolving marketing sphere, we continually try to add extra content, delete outdated content or repurpose content. We hope you enjoy reading and they help you in your marketing endeavours.
How do I make more DTC sales? This question is a constant thought for any business owners or marketers. Yet, one of the highest ROI offerings available is still overlooked or poorly executed because of lack of time or forethought. Many still ignore Direct to Consumer...
Email marketing continues to be a cost effective and efficient way to build customer relationships, boost brand awareness and ease subscribers through the DTC sales funnel. But there’s a snag - that darn Promotions inbox and dreaded Junk folder. Getting your email...
Initially written in 2016 as “Seven ways to ethically grow your winery email database”, we have repurposed this blog to cover the wine industry’s re-ignited love affair with QR Codes and the necessity to re-engage consumers directly. This 2022 version has an extra 13...
We all know the importance of using DTC (Direct to Consumer) email marketing to increase wine sales. But, sending out the ‘once a month’, or worse, ‘once in a blue moon’ wine offer or newsletter no longer generates the dollars it once did. Why is that, you ask? The...
Sending a winery email newsletter is an easy, efficient and affordable direct to consumer (DTC) marketing tactic. It enables you to connect with valued consumers, boost brand awareness, and convert subscribers into repeat wine customers. Out of all of the marketing...
An Email Marketing Service Provider (EMSP) is a platform that hosts email marketing services on its servers, which are specifically optimised for bulk, commercial based emails. It's specific EMAIL MARKETING SOFTWARE. Suppose you send bulk emails through your regular...
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