OUR BLOGS

Since 2010, we have written numerous blog posts and printed articles on best practice wine, tourism and hospitality marketing tactics. As best practices change in this ever-evolving marketing sphere, we continually try to add extra content, delete outdated content or repurpose content. We hope you enjoy reading and they help you in your marketing endeavours.

20 Strategies to Grow Your Winery Email List Fast

20 Strategies to Grow Your Winery Email List Fast

Initially written in 2016 as “Seven ways to ethically grow your winery email database”, we have repurposed this blog to cover the wine industry’s re-ignited love affair with QR Codes and the necessity to re-engage consumers directly. This 2022 version has an extra 13...

read more
Content Ideas for DTC Winery Email Newsletters

Content Ideas for DTC Winery Email Newsletters

Sending a winery email newsletter is an easy, efficient and affordable direct to consumer (DTC) marketing tactic. It enables you to connect with valued consumers, boost brand awareness, and convert subscribers into repeat wine customers. Out of all of the marketing...

read more
How to Choose a DTC Wine Marketing Email Service Provider

How to Choose a DTC Wine Marketing Email Service Provider

An Email Marketing Service Provider (EMSP) is a platform that hosts email marketing services on its servers, which are specifically optimised for bulk, commercial based emails. It's specific EMAIL MARKETING SOFTWARE. Suppose you send bulk emails through your regular...

read more

LET’S CONNECT

#decantdigital