LEVEL UP YOUR CONTENT MARKETING IN 2023
Since 2010, we have written numerous blog posts and printed articles on best practice wine, tourism and hospitality marketing tactics. As best practices change in this ever-evolving marketing sphere, we continually try to add extra content, delete outdated content or repurpose content. We hope you enjoy reading and they help you in your marketing endeavours.
Artificial intelligence (AI) has become a game-changer for various industries in today's digital age. One remarkable AI tool that has gained significant attention is ChatGPT. This powerful online tool developed by OpenAI has the potential to revolutionise the way...
There has been a growing trend of consumers wanting to live more sustainably and make environmentally friendly choices in recent years. As a result, many tourism businesses have started to promote their products and services as 'sustainable', 'green' or 'eco-friendly'...
Establishing a good reputation is crucial to running a tourism business, as is generating ongoing positive publicity to maintain your brand’s reputation. Think of it this way, as more people become aware of your tourism business, the potential of turning them into...
The key to attracting more visitors to your tourism website is to make it easily findable on Google and other search engines. Think of it this way, your website has two main, but different goals:1) Rank well on search engines2) Engage and convert your target audience...
Planning for Success A successful tourism marketing plan is an essential and powerful business tool. Not only does it focus on the why, how, when, where, who and what of your marketing, but also outlines the specific, measurable steps you need to take to achieve your...
The life of a tourism business owner can be stressful. You undoubtedly wear many hats, including customer service representative, guide, bookkeeper, cleaner, team leader and marketing manager. And the list of roles may go on and on... All the while facing a barrage of...
Creating quality content is the single most important marketing tactic a tourism business can implement. Not only is content still King, but it is the driving force for increasing brand awareness, website traffic, engagement, trust and ultimately, booking and sales....
As the digital marketing space, technology, user needs and best practice tactics continually evelove, we like to either repurpose or update our blogs when necessary. We first published this post in 2015 and this is the latest update as of January 2023.Google dominates...
Many erroneously believe that a logo is a brand. In truth, your logo plays a part in your brand, but contrary to popular belief, it is not the only component of your brand. So, what is a Brand? A brand is a marketing concept that helps people identify a particular...
A well-crafted Frequently Asked Questions (FAQs) page on your tourism website will make life easier for you, your staff, and guests. It alleviates the pain of answering the same questions repeatedly. However, there are many more benefits of having a FAQs page on your...
Tourism awards are fabulous to win because, at that moment, when you accept your trophy, you’re recognised for your business excellence and acknowledged as an industry leader. And there are so many other benefits that follow. Too Time Consuming? On the flip side,...
The digital age has empowered us all, thanks to the near-instant access to information and the ease in which we can research our purchase decisions. This digital technology, in turn, offers more opportunities than ever to market your tourism business, enabling you to...
January 2022 marked our twelfth anniversary, and we celebrated by launching the sixth incarnation of our Decant Digital website! When we initially started redesigning our website, we knew a fully-featured site with a learning management system to grow our brand...
Social Proof is essential in tourism marketing. It amplifies the selling power of word-of-mouth, instils confidence and trust, and bolsters the claims you make in your marketing – all by using the megaphone of your website, social media and other online platforms....
Note. We wrote this back in April 2020 during the lockdowns we were experiencing in Australia. So much has happened since then. With a blog like this on a particular topic that has passed, we would usually delete it or repurpose it. BUT, we have decided to keep it as...
We first wrote this article in 2014 as a guide of what to post on Facebook. However as social media platforms have expanded, we have continued to update it each year to include current information and tactics. Do feel free to make a comment if you have any other ideas...
Tourism business owners and marketers often look baffled when we tell them that blogging is one of the single most important marketing tactics their business can implement. Yes, even more important than social media posting! The problem is, so many still misunderstand...
So, you’ve blocked out time in your calendar and are all ready to write that sparkling content for your tourism website. What then …? Do you know where to start? How do you attract and engage your reader? Which SEO keywords and key subjects will you use? Have you got...
By now, you’ve heard the term user generated content (UGC), and if not, it’s probably best if you acquaint yourself real quick. What is User Generated Content? User generated content is defined as digital content produced and shared by end-users. In the context we’re...
Originally developed as a blogging platform, WordPress is an open-source content management system (CMS) and now powers around 43% of all websites globally. Since its release in 2003, WordPress has revolutionised website design and development. And in 2023, two out of...
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