OUR BLOGS

Since 2010, we have written numerous blog posts and printed articles on best practice wine, tourism and hospitality marketing tactics. As best practices change in this ever-evolving marketing sphere, we continually try to add extra content, delete outdated content or repurpose content. We hope you enjoy reading and they help you in your marketing endeavours.

Tourism SWOT Analysis: Step-by-Step Guide with Examples

Tourism SWOT Analysis: Step-by-Step Guide with Examples

  In the world of tourism, crafting a strategic marketing plan is crucial for the success of your venture. One indispensable tool for such planning is the SWOT analysis. What is a SWOT Analysis? A SWOT analysis is a strategic planning tool that helps tourism...

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How ChatGPT can revolutionise your tourism marketing

How ChatGPT can revolutionise your tourism marketing

Artificial intelligence (AI) has become a game-changer for various industries in today's digital age. One remarkable AI tool that has gained significant attention is ChatGPT. This powerful online tool developed by OpenAI has the potential to revolutionise the way...

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10 Solid Tactics to Improve Your Tourism Website Rankings

10 Solid Tactics to Improve Your Tourism Website Rankings

As the digital marketing space, technology, user needs and best practice tactics continually evelove, we like to either repurpose or update our blogs when necessary. We first published this post in 2015 and this is the latest update as of January 2023.Google dominates...

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Why Entering Awards Benefits your Tourism Business

Why Entering Awards Benefits your Tourism Business

Tourism awards are fabulous to win because, at that moment, when you accept your trophy, you’re recognised for your business excellence and acknowledged as an industry leader. And there are so many other benefits that follow. Too Time Consuming? On the flip side,...

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10 Reasons to Use WordPress for Tourism Websites

10 Reasons to Use WordPress for Tourism Websites

January 2022 marked our twelfth anniversary, and we celebrated by launching the sixth incarnation of our Decant Digital website! When we initially started redesigning our website, we knew a fully-featured site with a learning management system to grow our brand...

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How to Use Social Proof Successfully in Tourism Marketing

How to Use Social Proof Successfully in Tourism Marketing

Social Proof is essential in tourism marketing. It amplifies the selling power of word-of-mouth, instils confidence and trust, and bolsters the claims you make in your marketing – all by using the megaphone of your website, social media and other online platforms....

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COVID-19: Tourism Operators Five Point Marketing Checklist

COVID-19: Tourism Operators Five Point Marketing Checklist

Note. We wrote this back in April 2020 during the lockdowns we were experiencing in Australia. So much has happened since then. With a blog like this on a particular topic that has passed, we would usually delete it or repurpose it. BUT, we have decided to keep it as...

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Social Media Post Ideas for Tourism and Accommodation

Social Media Post Ideas for Tourism and Accommodation

We first wrote this article in 2014 as a guide of what to post on Facebook. However as social media platforms have expanded, we have continued to update it each year to include current information and tactics. Do feel free to make a comment if you have any other ideas...

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15 Reasons Blogging is a Powerful Tourism Marketing Tactic

15 Reasons Blogging is a Powerful Tourism Marketing Tactic

Tourism business owners and marketers often look baffled when we tell them that blogging is one of the single most important marketing tactics their business can implement. Yes, even more important than social media posting! The problem is, so many still misunderstand...

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How to Write Great Tourism Website Copy

How to Write Great Tourism Website Copy

So, you’ve blocked out time in your calendar and are all ready to write that sparkling content for your tourism website. What then …? Do you know where to start? How do you attract and engage your reader? Which SEO keywords and key subjects will you use? Have you got...

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