LEVEL UP YOUR CONTENT MARKETING IN 2023
Since 2010, we have written numerous blog posts and printed articles on best practice wine, tourism and hospitality marketing tactics. As best practices change in this ever-evolving marketing sphere, we continually try to add extra content, delete outdated content or repurpose content. We hope you enjoy reading and they help you in your marketing endeavours.
Thanks to the immediacy and ease of communication in the digital age, consumers are effortlessly exposed to what the media, friends, relatives and peers say online. For wine brands, this means that the messages consumers receive are no longer about your wines ONLY...
Selling wine direct to the consumer (DTC) is a vital component of the Australian and New Zealand wine industry. The 2021 Wine Australia Direct to Consumer wine report advised that DTC sales accounted for an average of 18 per cent of a winery’s income. And that the DTC...
Email marketing continues to be a cost effective and efficient way to build customer relationships, boost brand awareness and ease subscribers through the DTC sales funnel. But there’s a snag - that darn Promotions inbox and dreaded Junk folder. Getting your email...
We first wrote this article in 2018 after the original Wine Australia's Wine direct-to-consumer survey report was released. Each year we update it to include current information and tactics to help wineries increase DTC wine sales. What is DTC and Why is it Relevant...
Initially written in 2016 as “Seven ways to ethically grow your winery email database”, we have repurposed this blog to cover the wine industry’s re-ignited love affair with QR Codes and the necessity to re-engage consumers directly. This 2022 version has an extra 13...
We all know the importance of using DTC (Direct to Consumer) email marketing to increase wine sales. But, sending out the ‘once a month’, or worse, ‘once in a blue moon’ wine offer or newsletter no longer generates the dollars it once did. Why is that, you ask? The...
A few years back, we had the opportunity to cut our teeth within the event marketing space by assisting a long-standing, multiple stakeholder wine tourism festival. Not only did we hone our skills, but we were also able to test our ideas on wine tourism event...
Sending a winery email newsletter is an easy, efficient and affordable direct to consumer (DTC) marketing tactic. It enables you to connect with valued consumers, boost brand awareness, and convert subscribers into repeat wine customers. Out of all of the marketing...
Originally developed as a blogging platform, WordPress is an open-source content management system (CMS) and now powers around 43% of all websites globally. Since its release in 2003, WordPress has revolutionised website design and development. And in 2023, two out of...
LET’S CONNECT
#decantdigital