Capture your ideal customers attention, boost bookings and build a loyal base of returning guests 

Path to Purchase: Mastering the Tourism Customer Journey

Workshop

A Practical Three-hour Workshop for Tourism Operators on How to Find and Market to Your Ideal Customers at Every Stage and Touchpoint in their Path to Purchase Journey.

Are you a tourism operator striving to capture your ideal customer’s attention, increase bookings, and build a loyal base of returning guests?

If you are not actively engaging customers at each step through their purchase journey – from the moment they dream about a holiday to the follow-up after their visit, you are missing valuable opportunities to grow bookings and sales!

This three hour practical workshop dives deep into the five critical stages of travel: Dreaming, Planning, Booking, Experiencing, and Sharing. You’ll learn how to be present at each stage, creating meaningful touchpoints that connect with your ideal audience, nurture their interest, and drive conversions.

Designed specifically for operators like B&Bs, caravan parks, station stays, tour providers, and cellar doors. We’ll equip you with actionable tools and insights to understand your customer’s journey, define and engage your target audience, and maximize your revenue opportunities at every touchpoint.

Join us for an interactive, results-oriented session where you’ll discover how to tap into the tourism customer journey at each stage – from discovery to post-visit – using proven marketing strategies.

 

WHAT’S COVERED

In this three hour workshop you’ll learn:

Customer Persona/Avatars

Define your ideal target audience to understand their needs, motivations, and decision-making triggers, enabling you to create content that resonates and drives engagement.

Customer Journey Mapping

Break down each stage of the tourism customer journey and identify the critical touchpoints that matter most to your target audience.

Tailored Marketing Tactics:

Discover strategies to capture attention, build trust, and drive conversions, with tactics specific to each stage of the customer’s journey.

Insightful Tools & Techniques

Access hands-on resources and take-home tools to create your own customer journey marketing plan, guiding you from initial engagement to post-visit loyalty.

Measurement Tools for Success

Learn about key metrics and measurement tools to track the impact of your efforts across each touchpoint, helping you refine your approach and maximize returns.

Actionable Tips for Success

Gain valuable insights directly applicable to your business, from handling pre-visit inquiries to post-visit follow-ups that keep customers returning.

WHO SHOULD ATTEND

This workshop is designed specifically for tourism operators looking to boost their marketing impact, including:

  • Bed & Breakfasts and Boutique Hotels
  • Caravan Parks and Station Stays
  • Tour Operators and Experience Providers
  • Cellar Doors, Farm Stays, Tour Operators and More

If you’re eager to learn how to strategically engage with your customers at every stage of their journey, this workshop is for you!

WORKSHOP DETAILS

  •  Duration: 3 hours
  •  Format: Small-group setting with group activities, practical workbook, tools, and exercises to map out the path to purchase in your tourism business.
  •  Breaks: Morning or afternoon tea breaks included
  •  Cost:

Reserve Your Spot Today
Spaces are limited, so reserve your spot now and gain a roadmap to enhance every customer interaction and boost your tourism business.

Coober Pedy

Path to Purchase: Mastering the Tourism Customer Journey – Coober Pedy

When: Monday 24 March | 2 – 5pm
Where:  Opal Inn, Lot 1 Hutchison Street, Coober Pedy SA 5723
Cost: TiCSA Members $15 (inc. GST) | $30 Non-Members (inc-GST)

Register here.

Port Lincoln

Path to Purchase: Mastering the Tourism Customer Journey – Eyre Peninsula

When: Wednesday 9 April, 1:00 – 4:00pm
Where: Port Lincoln Hotel, 1 Lincoln Hwy, Port Lincoln SA 5606
Cost: TiCSA Members $15 (inc. GST) | $30 Non-Members (inc-GST)

Register here. 

MEET THE WORKSHOP FACILITATOR

Tania Shirgwin

TANIA SHIRGWIN

Founder & Head Consultant – Decant Digital

With a wealth of experience across wine, hospitality, and tourism, I bring a deep understanding of the unique challenges and opportunities faced by regional businesses. Growing up in Alice Springs gave me an innate connection to outback Australia, and I’m passionate about helping businesses in tourism thrive. My ability to connect with people and truly understand their business needs allows me to create tailored, practical solutions that drive real results.

As the founder of Decant Digital, I’ve spent the last 15 years combining my love of travel and marketing to focus on the tourism, wine, and hospitality sectors. My expertise spans strategic marketing planning, consumer-focused web development, business growth strategies, and training. Along with the Decant Digital team, I’ve built over 80 custom websites and delivered countless successful marketing campaigns that consistently increase website traffic, direct bookings, and sales, helping businesses flourish in today’s competitive landscape.

I’m also passionate about meeting clients in person, which is why I love travelling across Australia to work directly with regional tourism operators. Along with my small team, we look forward to assisting your untangle tourism marketing.