Tourism & Hospitality Marketing Plan Toolkit

Tourism & Hospitality Marketing Plan Toolkit

$47.00

A practical, step-by-step Marketing Plan Toolkit designed specifically for tourism and hospitality businesses. This Canva-based toolkit includes a fillable Marketing Plan Template plus a guided Workbook to help you clarify your direction, attract the right customers, and turn marketing effort into real business growth.

Perfect for operators who want a clear plan they can actually use.

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The Tourism & Hospitality Marketing Plan Toolkit has been created for tourism and hospitality operators who know they need a marketing plan, but don’t want something generic, overwhelming, or disconnected from the reality of running a business.

This toolkit combines strategic thinking with practical action, helping you move from “what should I be doing?” to a clear, confident marketing roadmap.

Unlike traditional marketing plans, this toolkit is:

  • Tourism and hospitality specific
  • Designed for real-world use, not consultants
  • Built in Canva so it’s easy to update, duplicate and adapt each year

You’ll work through your marketing foundations first in the Workbook, then transfer your insights into a polished, professional Marketing Plan Template you can use internally, share with partners, or submit for funding and grants.

What’s Included:

1. Marketing Plan Template (Canva)

  • A clean, professional, fully editable Canva template covering:
  • Executive marketing summary
  • Business and experience overview
  • Brand positioning, vision and values
  • Target markets and ideal guest profiles
  • Customer journey and path to purchase
  • Market and competitor analysis
  • SWOT analysis with strategy links
  • Marketing goals and success measures
  • Channel and content strategy
  • Promotions, campaigns and key dates
  • Partnerships and distribution
  • Marketing budget and resourcing
  • Measurement, reporting and review
  • Risk management and contingencies
  • Action plan and next steps

Designed so you can reuse it year after year.

2. Guided Workbook

A companion workbook that walks you through:

  • Clarifying your strengths, gaps and opportunities
  • Completing a meaningful SWOT analysis
  • Defining the right audiences (not everyone)
  • Mapping the customer journey
  • Choosing marketing channels that actually make sense
  • Turning ideas into achievable actions
  • Setting priorities for the next 90 days and beyond
  • Includes prompts, examples, checklists and reflection pages to help you think strategically without overthinking.

Who This Is For

  • Tourism operators and accommodation providers
  • Wineries, breweries and distilleries
  • Cafés, restaurants and hospitality venues
  • Tour operators and experience providers
  • Regional and small business owners who want clarity and confidence in their marketing

No marketing jargon. No fluff. Just a clear plan you can follow.

Outcomes You Can Expect

  • A clear, structured marketing direction
  • Better alignment between your product and your marketing
  • More confident decision-making
  • Less wasted time and money
  • A marketing plan you actually refer back to

Important Purchase Notes

This is a digital product. No physical items will be shipped.

You’ll need a free Canva account to use and edit the templates.

This toolkit is designed for education and planning purposes and does not replace tailored marketing advice.

Due to the nature of digital downloads, refunds are not available.

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