Tourism Marketing Plan

DFY Marketing Plan

A must have strategy document tailored specifically for your regional tourism and hospitality business so you can gain a clear, strategic roadmap for growth, without the stress.

The Marketing Plan is a professionally written three to five year roadmap designed to attract more visitors, increase revenue, and enhance your overall business operations. Created specifically for your regional Australian business, this plan outlines clear goals, target markets, and marketing tactics, saving you time while setting you up for sustainable growth.

Use it to guide your marketing, support funding applications and award submissions, or present confidently to stakeholders.

Category:

The  Tourism Marketing Plan is a professionally crafted, must-have strategy document for Australian regional tourism and hospitality businesses ready to grow with clarity and confidence over the next three to five years.

Whether navigating changing markets, applying for funding, entering tourism awards, or simply requiring a structured path forward, this plan gives you a comprehensive, long-term marketing roadmap tailored to your specific business journey.

It’s perfect for business owners who want a solid marketing foundation to attract more visitors, increase revenue, and improve the overall visitor experience.

What’s Included:

  • A strategic marketing plan written by tourism marketing professionals
  • Clear goals, target audience profiles, and actionable marketing strategies
  • Built-in SWOT analysis, SMART goals, budget overview and channel recommendations
  • Recommendations for digital, print, PR, events, and trade activity
  • Guidance notes and examples throughout to help you customise your plan
  • Professional language suited for grants, internal planning, or board presentations
  • BONUS: Tourism-specific calendar prompts and digital marketing strategy tips

You’ll work directly with Tania Shirgwin, Founder of Decant Digital — a regional tourism marketing expert with over 15 years of experience in wine, hospitality, and tourism. Tania has written hundreds of marketing plans and helped countless regional businesses grow with smart, sustainable strategies that work.

PLEASE NOTE:

  • Prices are in Australian dollars and include GST.
  • The size and complexity of your business will determine final pricing; however, most 3-year marketing plans start from $2,200 incl. GST.
  • To get started, contact us to book a call so we can confirm your needs and provide a tailored quote.
  • After booking, you’ll receive a questionnaire and confirmation with a booking link.