Media Release Toolkit

Media Release Guide, Template + Checklist

$29.00

A media release is one of the most effective ways of providing information to media outlets. It is designed to capture the journalists, producers and editors attention so much that they request an interview or write an article on you or your business. They are a tried and true method and are often very successful in gaining media coverage for tourism and hospitality. This guide walks you through every step—plus it includes a media release checklist and template to help you pitch with confidence.

Category:

Media coverage can instantly boost your visibility, credibility, and reach, but only if you know how to capture a journalist’s attention. This essential guide takes the guesswork out of writing and distributing a successful media release.

Built for small business owners, tourism operators, event organisers, and brand managers, this guide provides an easy-to-follow breakdown of what makes a media release newsworthy and how to avoid common mistakes. You'll learn how to structure your release, when and where to send it, and how to maximise the results.

Whether you're announcing a new product, launching a campaign, or promoting an event, this resource will ensure you're media-ready.

What’s Inside the Media Release Guide, Template & Checklist:

  • A practical, no-fluff guide to writing media releases that work
  • A fillable PDF media release template, just type in your own details
  • A step-by-step checklist to ensure you're fully prepared
  • Expert tips to avoid the 8 most common media mistakes
  • How to find and build your media contact list
  • Advice on follow-ups, digital strategy, SEO, and conversion
  • Examples of media distribution services (free & paid)

Ideal for:

  • Tourism and hospitality operators
  • Wine, food, and agritourism brands
  • Event organisers and PR coordinators
  • Small business owners and startups
  • Anyone looking to get media coverage without hiring a PR agency

PLEASE NOTE:

  • Prices are in Australian dollars and include GST.
  • This is a digital product. Due to its virtual and downloadable nature, we cannot offer refunds.
  • All Decant Digital downloadable products are limited to 3 downloads per purchase.

After you place your order, you will be sent an email with a link to download the document and a link to the Canva template for you to customise. Check your spam folder if you have yet to receive an email from us within a few minutes!

Related products