Are you struggling with a website that does not engage your customers, bring in new leads, bookings, reservations and most importantly – Sales?
No matter how hard you work on social media and other marketing tactics, it is a waste of time if your website is a leaky bucket!
“Trying to increase sales simply by driving more traffic to a website with a poor customer conversion rate is like trying to keep a leaky bucket full by adding more water instead of plugging the holes”.
The Website Audit & Health Check includes:
WEB DESIGN/USER EXPERIENCE
- Professional website design
- Relevant headlines and page copy
- Mobile friendly
- Professional digital branding
- User friendly navigation
- Relevant use of images and video
CONVERSION OPTIMISATION
- Easy to access contact information
- Primary call to action (CTA)
- Lead capture forms (consent check boxes)
- Relevant trust factors
- Secondary calls to action
- Unique selling proposition (USP)
PERFORMANCE & SECURITY
- Page speed
- Mobile friendliness
- Site security (HTTPS)
- 404 Error Page
- Link checker
- Browser caching and compression
SEARCH ENGINE OPTIMISATION
- Keyword ranking on page 1
- Accessible to search engines
- Keyword used in page title
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