DIY Website Design Brief: Guide + Checklist (with examples)

Whether rebuilding your website or starting from scratch, the Website Design Brief is your roadmap to a successful project.

Tailored for wine, tourism, and hospitality businesses, this practical guide and fillable template walks you through every step of writing a clear and comprehensive website brief — the kind developers love and projects thrive on.

Who it’s for:

• Small business owners and marketers in regional tourism, cellar doors, and boutique accommodation

• Anyone planning a new website who wants to avoid delays, confusion, and expensive rework

Inside the Guide + Template:

• A detailed breakdown of what to include in your brief: from your goals and assets to sitemap and SEO

• Clear explanations of key terms (CMS, 301 redirects, UX, SEO, etc.)

• Examples, tips, and prompts to help you think like a developer and plan like a pro

• A fillable and printable PDF you can complete solo or collaborate on with your team

• Real-world tourism and wine industry examples to inspire your thinking

By the end, you’ll have a polished, ready-to-share brief that sets your project up for success — and gives developers the clarity they need to quote accurately and deliver confidently.

If your website is your hardest-working employee, this guide helps you become the best manager it’s ever had.

PLEASE NOTE:

• Prices are in Australian dollars and include GST.
• This is a digital product. Due to its virtual and downloadable nature, we cannot offer refunds.
• All Decant Digital downloadable products are limited to 3 downloads per purchase.

After you place your order, you will be sent an email with a link to download the document. Check your spam folder if you have yet to receive an email from us within a few minutes!