Background

Camel Treks Australia is a one-of-a-kind adventure tourism business that offers an unforgettable experience in the heart of the South Australian outback. With its unique blend of ancient traditions and modern comfort, this remarkable enterprise stands out as a premier tourism operator for those seeking an extraordinary journey through vast, rugged landscapes.

As the name suggests, Camel Treks Australia specialises in guided camel treks, providing an extraordinary opportunity to explore the stunning beauty of the Australian outback in a truly unique and authentic way. Led by knowledgeable and experienced guides, visitors embark on a mesmerising adventure, immersing themselves in the rich cultural heritage of camel travel while traversing awe-inspiring desert terrain.

What sets Camel Treks Australia apart from other adventure tourism businesses is its unwavering commitment to authenticity and sustainability. The company prides itself on offering a genuine experience that respects the environment, the local communities, and the majestic camels that play an integral role in the treks. The camels, chosen for their adaptability and endurance, are treated with the utmost care and respect, reflecting the company’s dedication to responsible tourism.

The treks themselves are meticulously crafted to provide a balance between adventure, exploration, and comfort. With a solid commitment to sustainability, cultural preservation and offering a truly immersive adventure, Camel Treks Australia stands as a remarkable business in adventure tourism.

Brief

The original brief was to write in collaboration with Angela Pickett Copywriting two South Australian Tourism Award submissions. One for Adventure Tourism and the other for Eco Tourism. Both entries gained Finalist status with the Eco Tourism taking out a Bronze Award at state level in 2022. 

Since then we have assisted with not only tourism marketing tactics, but also website, SEO and crafting a tourism marketing strategy for this amazing team. We look forward to assisting them with a lot more support in 2023.