Background

Winemaker and grapegrower, Carol & Nick Riebke are a pair of sixth generation Barossans who decided in 2019 to do what many have done before them – craft their own wines from their estate grown vineyards. This duo absolutely adore the humble and simple life they have crafted together in the picturesque, world-famous South Australian wine region of the Barossa Valley.

When they came to us for help launching their new venture in 2019, we knew straight away we wanted to collaborate as their passion and love for family, history and their unqiue part of the world, just shone through. 

One of the really fun, exciting parts of this project was being able help the family not only trace their history since the late 1800s, but bring it alive on the website. Their story really  began five generations ago, after their ancestors came to the Barossa to escape religious persecution. They brought with them Shiraz cuttings on the ship, with the hope of beginning a new life. 

Also being able to help them grow in confidence in telling their quirky, but fun stories from wine names through to lost pennies in the vineyards has been an absolute pleasure. 

Brief

To launch to market a new wine brand across multi-channels including print, digital and public relations.

The goal was to grow brand awareness and create consistency across all marketing channels – and to assist Lost Penny Wines tell their unique story and showcase the outstanding wines they have crafted from their Barossa Valley property.

Project started in 2019 and we are proud to still support them to this day.