Arila Gardens
Background
It had long been something that respected winemaking couple, Adam and Marie Clay had spoken and dreamt – owning their own vineyards. In 2018, their dream came true and the Clay Family, in partnership with Adam’s parents David and Cheryl purchased an esteemed Moppa property in the Barossa Valley.
Arila is an Aboriginal word for ‘sand, land and earth’ and Gardens honour the vignerons who tended the ancient vines before them.
Brief
To launch to market a new wine brand across multi-channels including print, digital and public relations.
The goal was to grow brand awareness and create consistency across all Arila Gardens marketing channels – and to assist them tell their unique story and showcase the outstanding wines they have crafted from their Barossa Valley, Moppa property.
Having known Tania for over a decade our first port of call when Arila Gardens was moving in to the digital world was Decant Digital. Tania was able to answer all our questions and give a clear framework on what we could do and how we could go about it. She is professional, has good contacts and understanding of the wine industry and importantly a can do attitude.
We confidently endorse Decant Digital to spring board your business forward. – Adam Clay, Arila Gardens (2020)
DELIVERABLES
Project commenced + website launch 2020
Copywriting and brand story
Guidance with imagery + content
Website design + development
Ecommerce + payment gateway solutions
Website + email hosting
Email marketing setup + integration
On page search optimisation
Social media set up + training
Ongoing WordPress website maintenance
Contact Us For Your Next Project
A new brand, a great website or long term marketing partnership. Let’s discover what blend of marketing tactics you need for maximum impact and sales to build your business.
Ready to get started?
We’d love to talk about your next project. Give us a call on 0457 592 736, or drop us a line and we’ll get in touch.