Background

The Pine Drive Vineyards story was started years ago when winelovers, Matthew & Bernadette decided they wanted a vineyard.

Today they own a small patch of what many believe is Vinous Utopia – aA house, overlooking their own vineyards in the world-famous wine region of the Barossa, South Australia.

Each wine is crafted from grapes from their own vineyards on the ancient Moppa Dunes or from other small, quality vineyards throughout the Barossa Valley and Eden Valley in South Australia.

They came to us in 2020 looking to launch their new wine label and take it to market. This is how we have been able to support a new wine brand launch into a competitive market and guide their growth and brand awareness.

Brief

To launch to market a new wine brand across multi-channels including print, digital and public relations.

The goal was to grow brand awareness and create consistency across all marketing channels – and to assist them tell their unique story and showcase the outstanding wines they have crafted from their unique micro-terroir wines.