Your logo plays a part in your brand, but contrary to popular belief – your logo is not the only component of your brand!
Renowned branding author, Marty Neumeier sums it up by stating that “a brand is a person’s gut feeling about a product, service, or organization.”
Think of it as the impression a person has of the ‘total’ of the experiences, ideas and knowledge they have about your business – their gut feeling if they want to do business with you. Not the actual benefits or attributes of your product or services.
Your brand is crucial to the survival of your business as it is the basis of your position in the market and your competitive advantage.
We can work with you on your logo, style guidelines, tone and all aspects that help create your branding.