NEW BUSINESS MARKETING PACKAGES
All the Marketing Essentials for a Successful Wine, Tourism or Hospitality Startup.
Solutions for New Business
Jumping headfirst into launching a new business can be intimidating. There’s the company’s set-up, then there’s how to effectively get your business out to your prospective customers, talk with them, and engage them, so they eventually buy from you.
We know you are busy setting up your wine, tourism or hospitality business and don’t have time to learn a whole new skillset and medium.
That’s Where We Can Help You!
From Marketing Consultation to Brand Development, Website, Lead Generation tactics such as SEO, Email Marketing and Digital Advertising, we can put together a package for you that will meet your business goals & match your budget.
Or are you wanting to go through a bit of a refresh of your brand?
The Business Startup Package covers all of the essentials you’ll need to grow your business.
We live and breathe wine, tourism and hospitality marketing and have successfully assisted startups of all sizes over the past twelve years and look forward to helping you in your new endeavour.
WHAT WE OFFER
The key to success is a cohesive omni-channel strategy. Every business is unique and different so your package may vary to best suit your needs and budget, but in general this is what will be included:
Brand Development + Logo
Domain Name + Hosting
The basics, but a necessity if you want your business to have an online home – we can set up your domain name, and host your email & website address with an SSL certificate on a secure lightening fast cPanel configuration.
Website
Email Marketing
Social Media
Marketing Collateral
Marketing collateral including a variety of print and digital formats, ranging from printed brochures to point-of-sale posters, videos, e-books, menus, graphics, and more.
Modern PR
Digital Advertising
ESSENTIALS
Perfect for restaurants, tour operators, boutique hotels, bars & small wineries wanting a solid foundation to launch.- Basic onboarding/marketing strategy session – valued at $495
- Logo, brand style guide + files – valued at $2000
- Business card design – valued at $330
- 1 brochure, menu or wine label – valued at $825
- Google Profile listing – valued at $150
- ATDW Listing – valued at $150
- Email / leads ESP capture set up + welcome email – valued at $750
- Domain name registraton – valued at $29.90
- 1 year website hosting with SSL + email hosting – valued from $200 per year
- The Foundations Website Package– valued at $3000
- Website copy written by experienced copywriter – valued at $1200
- On page search optimisation – valued at $150
- Facebook pixel & Google Analytics tracking installed – valued at $450
- Submission to Google Console on launch – valued at $150
- Social media setup (FB & Insta) + training – valued at $780
- 2 x hour website/marketing training handover – valued at $495
GROWTH PACKAGE
Perfect for restaurants, cafés, tour operators, accommodation & wineries wanting a solid foundation to launch + grow awareness quickly.
$9,900 / 3 Monthly Activity Package
- All features of the ESSENTIALS Package
- 3 month strategy and content calendar
- 3 month social media managment in line with agreed strategy
- 3 month of Google Ads and/or Facebook Advertising
- 3 month website maintence, content updates and fixes
- 3 x email marketing campaigns
- 1 Press Release / Media engagement
- Monthly strategy meeting
- Monthly reporting
- Does not include cost of paid advertising (allow a minimum $300 monthly spend)
POWERHOUSE PACKAGE
Extended package perfect for restaurants, cafés, tour operators, accommodation & wineries wanting a solid foundation to launch & grow.
$16,500 / 6 Monthly Activity
- All features of the ESSENTIALS Package
- 6 month strategy and content calendar
- 6 month social media managment in line with agreed strategy
- 6 month of Google Ads and/or Facebook Advertising
- 6 month website maintence, content updates and fixes
- 6 x email marketing campaigns
- 1 Press Release / Media engagement
- Monthly strategy meeting
- Monthly reporting
- Does not include cost of paid advertising (allow a minimum $300 monthly spend)
As each business has unique marketing requirements, these packages are a guideline only. We can customise a package to your specific marketing requirements and we also offer instalment plans over a six month timeline. Prices are in Australian $ and include GST.
FREQUENTLY ASKED QUESTIONS
Do you only offer start up packages for wine, tourism + hospitality?
Can I pick & mix options and create my own startup package?
From previous experience assisting startups, we find that the average spend is around $6,000. However, there are numerous options of both reducing costs or increasing features.
How long does it take to launch?
That all depends. We’ve been able to launch a new restaurant in around three weeks while another startup took three months. It really depends on how quickly you can respond to our queries, stick to the agreed schedule and approve content or get back to us with changes. Realistically, a good timeframe is six weeks.
What does the Onboard/Marketing Strategy Session cover?
One-on-one tailored marketing strategy session will give clarity on your “why” and your client avatar.
What if we decide we want to continue to work with you after the set activity time has finished?
Not a problem at all. We offer ongoing monthly retainer packages across our services.
Contact Us for Help with Your New Business
No matter if you are launching a new wine, tourism or hospitality business, we can offer you a full suite of marketing services that ensures your brand looks professional upon launch.
Ready to get started?
We’d love to talk about your next project. Give us a call on 0457 592 736, or drop us a line and we’ll get in touch.
