EMAIL MARKETING

Email Marketing is Still an Essential Tool for Nurturing Leads and Growing Sales in 2022.

Email Marketing is More Than a Once in a While EDM

Email Marketing is still the Number 1 marketing channel to nurture your leads and convert them into paying customers.

Yes – your email list is worth way more than you realise!

Have you heard the saying the money is in the list?

Well, email marketing drives more conversions than any other marketing channel, including search and social. Email marketing has an ROI of $38 for every $1 spent. And 85% of emails get delivered to the intended recipient’s inbox, whereas way less than 10% of your Facebook or Instagram followers see your posts.

If you do email marketing right by offering relevant content and actively building an engaged list (even if it’s only small), you can generate profit every time you send an email campaign.

Sadly, most business owners don’t know where to start, let alone grow this DTC sales channel. We have crafted and sent hundreds of email marketing campaigns and look forward to helping you.

DTC email marketing for wineries

WHAT WE OFFER

Email Templates

Professionally designed templates, loaded to your specific Email Service Provider so you can send targetted on brand, engaging newsletters to your subscribers.

Automation Flows

Sharpen your open rates and increase conversions with unique, customised automation emails to connect with your customer at each step of their purchase journey.

Customised Set-up

Don’t know how to start or need us to optimise your current email marketing platform? We can help with that!

One-off Campaigns

Our DTC newsletters are well-structured, cohesive and search optimised so that they drive valuable sales.

Content Planning

Building an email content planner will enable on brand, targeted email content creation and the ability to keep things on track, test, tweak, grow sales and alleviate content marketing stress.

Ongoing Management

We’ll manage your campaigns, including content creation, segmentation, analytics  and personalisation, and we’ll help you choose the campaign package that fits your goals and business needs.

Data Analysis & Review

Have you been sending emails for a while but don’t know what data to look at to increase conversions and further sales?

Training

Learn how to craft compelling emails, measure the data and manage your DTC Email Marketing in-house and confidently.

Execute your DTC email marketing strategy with ease.

The Decant Digital team have been planning, crafting and sending DTC emails for our wine clients for twelve years. We are widely considered specialists in this field. We mostly use Mailchimp, but are experienced with other email service providers.

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Seamlessly integrate with your marketing strategy

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Increase connection and engagement

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Consistent messaging and communication

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Grow your DTC sales

Contact Us For Your Next Project

Are you ready to start optimising your DTC email marketing campaigns and grow conversions and sales?

Ready to get started?

We’d love to talk about your next project. Give us a call on 0457 592 736, or drop us a line and we’ll get in touch.

2022 Content Marketing Planner

Level Up Your Winery’s Content Marketing

Join our email list and gain access to our 2022 Winery Content Marketing Planner.

One page per month, choc full of specific Australian wine dates, content ideas and resources.

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