We all have long been aware that social media deserves a seat at your marketing table.
The statistics speak for themselves:
- 92% of consumers say they trust earned media** such as social media, word of mouth, recommendations from friends and family, above all forms of advertising (Nielson)
- 82% of consumers trust a company more if they are involved with social media (Forbes)
- 52% of travellers use social media to plan a trip (Eye for Travel)
In 2021, the internet and in particular, social media is the first encounter most people will have with your business.
Where once consumers would start down the path to purchase by talking with friends and then reading brochures and books; they now have available numerous devices, channels and platforms to research, buy and receive messages.
More importantly, the first encounter a potential customer has with your wine, tourism or hospitality business is not usually intentional, but rather occurs while they are browsing friends’ holiday pics on Facebook/Instagram, day-dreaming on Pinterest or reading travel reviews on TripAdvisor.
Social media management is not rocket science, but it does require methodical work that over time gives you a huge ROI. We can assist you with management, strategy and training.