Today, having a social media presence is a necessity for any consumer-facing business.
For tourism and hospitality, the stakes are even higher as a social media presence creates a tremendous opportunity to connect and engage with prospective guests in a personal way.
What is not so clear to most, is that having a strong, business aligned social media strategy is also a necessity to win at social media.
Back in 2015 at the Social Hotel Awards, the Best Facebook Page winners Fairmont Hotels & Resorts social media marketing strategy had three main objectives:
- Increase awareness within its fan base
- Drive engagement and convert to Fairmont President’s Club
- Create a source of travel inspiration to those less familiar with their brand
These three objectives, coupled with a strong understanding of their target market and strategic Facebook advertising tactics saw a significant increase in Facebook fan page numbers, page engagement and yes, you guessed it – Sales!
They reported more than US$3 million in incremental room-booking revenue generated from this social media marketing strategy.
The fact that they tracked, measured and reported their social media marketing efforts shouldn’t be a surprise. It’s easily done within the digital space.
And, you don’t have to be a luxury hotel chain to win with social media marketing either.
You do, however need to understand:
- what you want to achieve
- who is your target audience
- how to measure your success
- and what is your budget
Quiet simply – you need a plan. Oh and some smart on brand content!
And that leads to….
While the opportunities social media affords us are incredible, the vast majority of people managing their tourism or hospitality social media marketing lack inspiration when it comes to a simple facebook post.
It’s an all too common problem.
So, whether you’re stuck on what to post on Facebook or even Instagram, Twitter, YouTube or any other social media site, here is some social media marketing content ideas to get your creative juices flowing.