by Tania Shirgwin | Oct 31, 2021 | Tourism Marketing
The digital age has empowered us all, thanks to the near-instant access to information and the ease in which we can research our purchase decisions. This digital technology, in turn, offers more opportunities than ever to market your tourism business, enabling you to... 
by Tania Shirgwin | Aug 2, 2019 | Email Marketing, Wine Marketing
Sending a winery email newsletter is an easy, efficient and affordable direct to consumer (DTC) marketing tactic. It enables you to connect with valued consumers, boost brand awareness, and convert subscribers into repeat wine customers. Out of all of the marketing... 
by Tania Shirgwin | Mar 27, 2019 | Tourism Marketing, Websites
Tourism business owners and marketers often look baffled when we tell them that blogging is one of the single most important marketing tactics their business can implement. Yes, even more important than social media posting! The problem is, so many still misunderstand... 
by Tania Shirgwin | Feb 27, 2019 | Tourism Marketing, Websites
So, you’ve blocked out time in your calendar and are all ready to write that sparkling content for your tourism website. What then …? Do you know where to start? How do you attract and engage your reader? Which SEO keywords and key subjects will you use? Have you got... 
by Tania Shirgwin | Aug 3, 2018 | Tourism Marketing
By now, you’ve heard the term user generated content (UGC), and if not, it’s probably best if you acquaint yourself real quick. What is User Generated Content? User generated content is defined as digital content produced and shared by end-users. In the context we’re...