by Tania Shirgwin | May 2, 2021 | Email Marketing, Wine Marketing
Initially written in 2016 as “Seven ways to ethically grow your winery email database”, we have repurposed this blog to cover the wine industry’s re-ignited love affair with QR Codes and the necessity to re-engage consumers directly. This 2022 version has an extra 13... 
by Tania Shirgwin | May 4, 2020 | Email Marketing, Wine Marketing
We all know the importance of using DTC (Direct to Consumer) email marketing to increase wine sales. But, sending out the ‘once a month’, or worse, ‘once in a blue moon’ wine offer or newsletter no longer generates the dollars it once did. Why is that, you ask? The...