by Tania Shirgwin | Oct 31, 2021 | Tourism Marketing
The digital age has empowered us all, thanks to the near-instant access to information and the ease in which we can research our purchase decisions. This digital technology, in turn, offers more opportunities than ever to market your tourism business, enabling you to... 
by Tania Shirgwin | Aug 2, 2019 | Email Marketing, Wine Marketing
Sending a winery email newsletter is an easy, efficient and affordable direct to consumer (DTC) marketing tactic. It enables you to connect with valued consumers, boost brand awareness, and convert subscribers into repeat wine customers. Out of all of the marketing... 
by Tania Shirgwin | Mar 27, 2019 | Tourism Marketing, Websites
Tourism business owners and marketers often look baffled when we tell them that blogging is one of the single most important marketing tactics their business can implement. Yes, even more important than social media posting! The problem is, so many still misunderstand...