YOU’VE SEEN YOUR RESULTS. NOW LET’S WORK OUT WHAT TO DO NEXT.
KNOW WHAT’S NOT WORKING?
LET’S FIX WHAT MATTERS FIRST.
Tourism Business Growth Strategy Session
No generic marketing advice. No enormous to-do list. Just clear priorities, practical recommendations and someone experienced in tourism marketing helping you work out what to do next.
Via Microsoft Teams
3 hours from start to finish
Written action plan
IF YOUR MARKETING FEELS LIKE A NEVER ENDING TO-DO LIST
YOU DON’T NEED TO DO MORE.
YOU NEED TO KNOW WHAT TO DO FIRST.
Running a tourism business already means wearing too many hats. Add websites, social media, Google, online reviews, email marketing, OTAs, SEO, content and local search into the mix, and it’s easy for marketing to become overwhelming.
You might know things need improving, but deciding what will actually make a difference to your business is much harder.
That’s where this session comes in. We’ll look at your marketing as a whole, identify what’s helping or hindering your business, and narrow everything down into clear priorities for the next 90 days.
So instead of trying to fix everything, you'll know what matters now, what can wait and what isn't worth your time.
IS THIS FOR YOU?
PRACTICAL MARKETING HELP FOR TOURISM BUSINESSES LIKE YOURS
visitor experiences
experience providers
THIS SESSION IS PARTICULARLY USEFUL IF:
Your marketing feels scattered or overwhelming.
You know things need improving but aren't sure where to start.
You're doing plenty of marketing but aren't sure what's actually working.
Bookings or enquiries aren't where you'd like them to be.
Your website, Google, ATDW, social media and other marketing channels don't feel connected or consistent.
You want experienced advice before spending more money on marketing.
MORE THAN A MARKETING CONSULTATION
We do the homework before we meet, so your session isn’t spent explaining your business or waiting while we look things up.
BEFORE
Tell us about your business
Complete a short pre-session questionnaire so we understand your business, goals, challenges and priorities.
BEFORE
We review your marketing
We spend 1.5 hours reviewing your website, Google presence, ATDW and tourism listings, reviews, social media, search visibility and other relevant marketing touchpoints.
TOGETHER
Work through the priorities
In a private 1.5 hour Microsoft Teams session, we’ll discuss what we’ve found, answer your questions and decide what deserves your attention first.
AFTER
Receive your action plan
Within 48 hours, you’ll receive a written plan setting out your priorities and recommended actions, so you know exactly where to start.
FROM OVERWHELMED TO A CLEAR PLAN IN FIVE STEPS
We do the homework before we meet, so your session isn’t spent explaining your business or waiting while we look things up.
Book and pay online
Complete the questionnaire
Book and pay online
We meet
Your action plan arrives
YOU’RE NOT TALKING TO A GENERIC MARKETING CONSULTANT
I’m Tania Shirgwin, Founder and Principal Tourism Marketing Strategist at Decant Digital.
My experience spans accommodation, tours and experiences, attractions, cellar doors, hospitality businesses and regional events.
I’ve also coached tourism operators through the Tourism Industry Council SA Business Capabilities Program and worked as an approved business support provider through Regional Development Australia.
This session brings that experience directly into your business.
I’ll tell you what I think is working, where I see opportunities and, importantly, what I wouldn’t waste your time or budget on.
You’ll leave with clear priorities, practical recommendations and a 90-day action plan built around your business.
The 11 Marketing Areas That Can Make or Cost You Bookings
Website & first impressions
Online travel agencies
Social media marketing
Booking & conversion
Google Business Profile
Online reviews & reputation
Email & SMS marketing
Enquiry response & follow-up
ATDW & tourism directories
Brand consistency
Search & AI visibility
Built from Real Tourism Marketing Experience
This isn’t a generic business marketing quiz. It has been developed by Tania Shirgwin, founder of Decant Digital, drawing on 16 years of specialist tourism marketing experience and four decades across tourism, hospitality and wine.
Every question reflects the practical issues Australian tourism operators face when trying to become easier to find, more compelling to choose and simpler to book.
Ready to See Where Your Marketing Stands?
Complete the free Tourism Marketing Health Check and receive an instant personalised score across 11 key areas.
See what’s working, where potential bookings may be slipping through the gaps, and which area of your marketing deserves attention first.
