Free 5-Minute Marketing Health Check for Tourism Operators
Tourism Marketing
Health Check
Created for accommodation providers, tours, experiences, attractions, cellar doors and other visitor focused businesses.
Completely free
Takes less than 5 minutes
Results are instant
How it works
Step 1
Answer 13 quick questions
About your website, listings, reviews and marketing. Takes less than 5 minutes.
Step 2
Get your personalised score
See exactly where you stand across all 11 areas, plus your specific strengths and gaps.
Step 3
Know what to fix first
See which area of your marketing needs attention first and the practical next step you can take.
The 11 Marketing Areas That Can Make or Cost You Bookings
Website & first impressions
Online travel agencies
Social media marketing
Booking & conversion
Google Business Profile
Online reviews & reputation
Email & SMS marketing
Enquiry response & follow-up
ATDW & tourism directories
Brand consistency
Search & AI visibility
Built from Real Tourism Marketing Experience
This isn’t a generic business marketing quiz. It has been developed by Tania Shirgwin, founder of Decant Digital, drawing on 16 years of specialist tourism marketing experience and four decades across tourism, hospitality and wine.
Every question reflects the practical issues Australian tourism operators face when trying to become easier to find, more compelling to choose and simpler to book.
Ready to See Where Your Marketing Stands?
Complete the free Tourism Marketing Health Check and receive an instant personalised score across 11 key areas.
See what’s working, where potential bookings may be slipping through the gaps, and which area of your marketing deserves attention first.
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