Tourism Marketing Plan


Did you know having a marketing plan…


...helps you to focus your resources and plan for your business growth.


...reduces stress, no matter how big or small your team.


...enables you to create on-brand content.


...allows you to track, test, and tweak your ROI.

Email Marketing

And a marketing plan also helps you reach your target audience, boost your customer base, and ultimately, increase sales.

Let’s face it…

If you are like most tourism business owners, you’re just winging it!

My guess is you’re facing some of these struggles right now…



There is so much advice, offerings and new trends out there on latest hot marketing tactics. Overwhelm just sets in everytime you think of marketing. 



But you know you have to do it. So now you’re trapped in a never-ending cycle of frustration and guilt and you wish someone would just show you how to simplify the whole shebang.



You’ve downloaded cheat sheets and signed up for courses that you didn’t finish to find out what you need to do and how often but you’re still just as confused as ever.

Don’t worry. You’re not meant to know how to do all of this marketing stuff!

Just because some ‘expert’ says it’s easy, truth be told – unless you are a professional marketer it really can cause stress and anxiety.

AND I KNOW as I’ve worked with tourism business owners for the past thirteen years helping them craft marketing strategies and grow successful businesses.

I completely get it. You didn’t launch your business because you wanted to spend your days in front of a computer creating marketing content. You love what you do and want to be out there doing what you love.

So let’s cut to the chase….

YOU don’t need to do it all.

What you need is an easy to follow plan that you look at weekly, monthly and yearly that helps you grow your business.

No endless, overwhelming ‘to-do list’, just a simple system you can actually implement, measure and tweak. Easily.

So let’s cut through that overwhelm, calm the noise and craft a clear and consistent path to follow for the next 12 months.


Ta Dah. Introducing the…


In this 90 minute online workshop you’ll learn how to map out a strategy to reach your target audience, including the messages, channels and tools you will use.

The Tourism Marketing Plan Workshop will give you a chance to:


Identify your target market and understand how your tourism product meets their need.


Recognise your competitors and what your target customers think about your competitors’ strengths and weaknesses.


Position your brand, products and services so that your target market sees your business as better than, or different from, the competition.


Set specific,  measurable, achivable, relevant & time bound goals (SMART GOALS) for your marketing activities.


Map out a strategy to reach your target audience, including the messages, channels and tools you will use.

The Workshop Includes:


As the workshop is pre-recorded you can do it at your own pace.



Checklists and worksheets – everything to help you create a marketing plan you can follow.


A full year content calendar to help you plan, craft, send and analyse your marketing campaigns.



A full resource list of more reading, files and downloadables to help you with your tourism marketing. 

Meet Your Presenter

Hi! I’m Tania. I’ve been working in digital communications for over fifteen years, thirteen through my agency, Decant Digital. I specialise in helping tourism, wine and hospitality businesses create marketing campaigns that deliver and work across all consumer experience touchpoints.

Since 2010, I’ve run face-to-face workshops and online courses on digital marketing, where I equip and empower participants with the tools, knowledge and perspective to combine creativity with intelligent business marketing strategies.

Through strategic marketing practices, business owners and marketing professionals – JUST LIKE YOU, can grow a profitable brand without the overwhelm.

BUT none of that would have happened if I hadn’t started working consistently towards my goals, and being committed to working on my business instead of in it.

There is no other way. You have to make a plan and stick to it. I can’t wait to show you how! Give me 90 minutes and we’ll put an end to guessing, inconsistency and chasing one tactic after another. 

The Tourism Marketing Plan Workshop will help you create your own well crafted marketing plan with solid tactics to reach your target audience, including the messages, channels and tools you will use.  

Tania Shirgwin

Some of our Success…


Over the past 13 years we have been able to help numerous tourism businesses with their marketing. Here are just a few kind words…

I first met Tania through her digital marketing workshops and from there started working with her to finalise our website in 2017. Tania enables clarity in the maze of marketing and her workshops and advice are invaluable for small business to understand and execute. She has assisted us enormously with our website launch and Tania is very much our ‘go to person’ for all development and advice. Thanks Tania.
– Tracey Low – Barossa Idyll 

For years we have fumbled our way through our website management, social media communications and ad-hoc newsletters to our database. With a focus on quality wine production, the reality was that when it came to internet marketing, we were amateurs at best.

The world of best practice web design, social media management, Google and email marketing at a professional level is a different language – and one we didn’t speak very well. Working with Tania has opened our eyes, and opened up opportunities – she speaks the language fluently!
– Michelle Holt, Poonawatta

Having a go to person to answer questions and offer advice on all things from SEO, website layout, emails and other technical issues as well as the depth of knowledge Tania has on wine tourism is a huge bonus for us. This specialist on hand knowledge and guidance allows us to do what we do best, run our successful businesses.
 – Sharyn Rogers

Got more…


What happens once I purchase?

Once you have signed up, you will receive a Welcome Email with instructions, including how to log into the workshop. The Workshop Login is where you will find the workshop materials and resources.

How is the workshop delivered?

The workshop is delivered online over 90 minutes IN video format. Each lesson is bite sized so you don’t have to sit through 90 minutes of video. You will be able to pause the video and work through the workbook on each topic.

We also have fun surveys that will help cement your learnings during the workshop.

Is this only suitable for Tourism?

While we specialise in this area and offer many examples, this workshop is suitabe for anyone wanting to learn how to craft their own business marketing plan.

How long do I have to complete the online workshop?

The Tourism Marketing Plan Workshop is a self-paced online workshop, meaning you can start and finish it whenever you want. 

The timing is totally your call! You will have access to the materials for a full year. 

Can you send me a Tax Invoice?

Yes, of course, we can! Contact us at, and we’ll organise a tax invoice to be sent to you.

Do you have a refund policy?

We are fully committed to helping you with your marketing. If you undertake this workshop and don’t feel we’ve delivered on our promise, we’ll happily refund 100% of your money.

We do this because we take our learning environment seriously and maintain a very high standard of encouragement and action-oriented learning.

Important: To be eligible for a refund, we require your completed homework from all available topics. This means you must take action in this workshop, and we know that you’ll get results if you take action and do the work.

I want more help with my marketing – do you offer it as a service?

We most certainly do!  

We are happy to discuss our marketing services, so get in touch via email at with any further queries. 

I want to do this as an in-person workshop. Do you run in-person workshops?

Yes, we are happy to run this course as a hands-on workshop Australia wide. We will need a minimum of 6 attendees and your help securing a workspace to run the workshops. Still, we will be more than happy to talk to you about the opportunity. Contact us at


Do NOT Waste Any More Time Marketing Without Taking This Marketing Plan Workshop First.

Get INSTANT Access To ‘The Marketing Workshop for Tourism’ Now! 

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