Does the prospect of another financial year trying to market your tourism business without a plan frustrate you?

Just imagine knowing EXACTLY what you need to do weekly, monthly and yearly to market your business. No overwhelm, just a plain and simple plan.

Easily choose content that aligns perfectly with your target audience and measure your progress towards achieving your goals. And know how much time plus $ you’re putting into your marketing – everything in a tidy marketing plan for you to execute.

Give me 90 minutes, and we’ll end the guessing, inconsistency and chasing one tactic after another. Create a marketing plan that gives you a clear path for the next 12 months.


WEDNESDAY, 27 July 2022

2.00pm ACST (Australian Central Standard Time)

Did you know having a marketing plan…


...helps you to focus your resources and plan for your business growth.


...reduces stress, no matter how big or small your team.


...enables you to create on-brand content.


...allows you to track, test, and tweak your ROI.

Email Marketing

And a marketing plan also helps you reach your target audience, boost your customer base, and ultimately, increase sales.


If you are like most tourism business owners, you’re just winging it!

My guess is you’re facing some of these struggles right now…



There is so much advice, offerings and new trends out there on latest hot marketing tactics. Overwhelm just sets in everytime you think of marketing. 



But you know you have to do it. So now you’re trapped in a never-ending cycle of frustration and guilt and you wish someone would just show you how to simplify the whole shebang.



You’ve downloaded cheat sheets and signed up for courses that you didn’t finish to find out what you need to do and how often but you’re still just as confused as ever.

Don’t worry. You’re not meant to know how to do all of this marketing stuff!

Just because some ‘expert’ says it’s easy, truth be told – unless you are a professional marketer it really can cause stress and anxiety.

AND I KNOW as I’ve worked with tourism business owners for the past twelve years helping them craft marketing strategies and grow successful businesses.

I completely get it. You didn’t launch your business because you wanted to spend your days in front of a computer creating marketing content. You love what you do and want to be out there doing what you love.

So let’s cut to the chase….

YOU don’t need to do it all.

What you need is an easy to follow plan that you look at weekly, monthly and yearly that helps you grow your business.

No endless, overwhelming ‘to-do list’, just a simple system you can actually implement, measure and tweak. Easily.

So let’s cut through that overwhelm, calm the noise and craft a clear and consistent path to follow for the next 12 months.




In this 90 minute online workshop you’ll learn how to map out a strategy to reach your target audience, including the messages, channels and tools you will use.

Here’s a sneak peak inside the course

The Marketing Plan Workshop will give you a chance to:



Identify your target market and understand how your tourism product meets their need.



Recognise your competitors and what your target customers think about your competitors’ strengths and weaknesses.



Position your brand, products and services so that your target market sees your business as better than, or different from, the competition.



Set specific,  measurable, achivable, relevant & time bound goals (SMART GOALS) for your marketing activities.



Map out a strategy to reach your target audience, including the messages, channels and tools you will use.

What You Will Learn:


The fundamentals of permission-based marketing, your legal obligations, and why email marketing is so powerful.


How to use email marketing to complement your marketing strategy and grow sales.


The tactics of building an email database of engaged subscribers.


What are three different types of email campaigns and their role in a successful email marketing strategy.


How to implment a transactional email workflow to welcome, engage, upsell, or re-engage consumers.


How to develop a ninety day email marketing calendar to organise your emails around promotions and events.


High-yielding strategies that increase open and click-through rates and best practices to optimise email campaigns.


Top-level strategies to optimise your email delivery process and organise your subject lines and email copy.


How to develop a ninety day email marketing calendar to organise your emails around promotions and events.

The Workshop Includes:


90 Minute Recorded Workshop



Checklists for chosing the right email service provider, writing email copy, email sends and more. Everything to ensure you are sending profit generating emails.



A full year content calendar to help you craft, send and analyse your email marketing campaigns. 



A full resource list of more reading, files and downloadables. 

Meet Your Presenter

Hi! I’m Tania. I’ve been working in digital communications for over fifteen years, twelve through my agency, Decant Digital. I specialise in helping wine, tourism and hospitality businesses create marketing campaigns that deliver and work across all consumer experience touchpoints.

Since 2010, I’ve run face-to-face workshops and online courses on digital marketing, where I equip and empower participants with the tools, knowledge and perspective to combine creativity with intelligent business marketing strategy.

Through strategic marketing practices, business owners and marketing professionals – JUST LIKE YOU, can grow a profitable brand without the overwhelm.

Email marketing is such a powerful tool and has generated millions of dollars in revenue for our clients.

I’ve spent over fifteen years promoting and testing email marketing (yes, even before I started my own business, I was working on email marketing tactics), so I can confidently share valuable insights you can implement in your business.

And seriously, if you want to grow your customer base and DTC sales, you need to nurture your email list and measure your results. That’s why I’ve created the Email Marketing Mastery course. 



Over the past 12 years we have been able to help numerous tourism businesses with their marketing. Here are just a few kind words…

I first met Tania through her digital marketing workshops and from there started working with her to finalise our website in 2017. Tania enables clarity in the maze of marketing and her workshops and advice are invaluable for small business to understand and execute. She has assisted us enormously with our website launch and Tania is very much our ‘go to person’ for all development and advice. Thanks Tania.
– Tracey Low – Barossa Idyll 

For years we have fumbled our way through our website management, social media communications and ad-hoc newsletters to our database. With a focus on quality wine production, the reality was that when it came to internet marketing, we were amateurs at best.

The world of best practice web design, social media management, Google and email marketing at a professional level is a different language – and one we didn’t speak very well. Working with Tania has opened our eyes, and opened up opportunities – she speaks the language fluently! – Michelle Holt, Poonawatta

I’ve been receiving Tania’s newsletter on marketing for a while now and this led to us recently retaining Decant Digital’s services for a small project. We’re really enjoying the process, learning loads along the way about DTC wine marketing,the feedback and getting our wine mailing list back in order!
 – David Hunt, Ivybrook Farm

Having a go to person to answer questions and offer advice on all things from SEO, website layout, emails and other technical issues as well as the depth of knowledge Tania has on wine tourism is a huge bonus for us. This specialist on hand knowledge and guidance allows us to do what we do best, run our successful businesses.
 – Sharyn Rogers

OK What’s My Investment?

Your investment will achieve a greater understanding of email marketing and increase your DTC sales.

One Payment

$199 AUD

4 x Weekly Payments

$49.75 AUD



What happens once I purchase?

Once you have signed up, you will receive a Welcome Email with instructions, including how to log into the course account. The Course Login is where you will find the workshop materials, such as short videos, downloadables, learning quizzes and more research and resources.

How is the workshop delivered?

The workshop is delivered online over 90 minutes video format. Each lesson is bite sized so you don’t have to site through 90 minutes of video. You will be able to pause the video and work through the workbook on each topic, so you are not, each with specific topics offered in short, bite-sized videos, work materials and checklists.

We also have fun surveys that will help cement your learnings during the course.

Is this only suitable for Tourism?

While we specialise in this area and offer many examples in this area, this workshop is suitabe for anyone wanting to learn how to craft their own marketing plan.

Is there a certificate of completion available?

Yes, there is. We were hoping you take the learnings back to your business and implement the tactics so you can grow your email marketing capabilities and sales. However, this is not currently a nationally recognised VET training course.

How long do I have to complete the online course?

The Email Marketing Mastery Course is a self-paced online course, meaning you can start and finish it whenever you want. 

The timing is totally your call! You will have lifetime access to the materials (lifetime access, usually in the digital world, means 18 to 24 months). When we update the course in 2023, you will have access to any updated materials.

Can you send me a Tax Invoice?

Yes, of course, we can! Contact us at, and we’ll organise a tax invoice to be sent to you.

Do you have a refund policy?

We are fully committed to helping you with your email marketing. If you undertake this workshop and don’t feel we’ve delivered on our promise, we’ll happily refund 100% of your money.


We do this because we take our learning environment seriously and maintain a very high standard of encouragement and action-oriented learning.

Important: To be eligible for a refund, we require your completed homework from all available modules. This means you must take action in this program, and we know that you’ll get results if you take action and do the work.

I want more help with my email marketing – do you offer it as a service?

We most certainly do! Our Done for You services cover everything, including setting up the Email Service Provider, creating on-brand templates, crafting an email marketing strategy, writing the campaigns and measuring success. 

We also offer to coach those that want to do it themselves but want the guidance of a professional email marketing specialist to help them reach their full potential. 

We are happy to discuss options outside of the course, so get in touch by email at with any further queries. 

I want to do this as an in-person workshop. Do you run in-person workshops?

Yes, we are happy to run this course as a hands-on workshop Australia wide. We will need a minimum of 6 attendees and your help securing a workspace to run the workshops. Still, we will be more than happy to talk to you about the opportunity. Contact us at


Do NOT Waste Any More Time Marketing Without Taking This Marketing Plan Workshop First.

Get INSTANT Access To ‘The Tourism Marketing Workshop for Tourism’ Now! 

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