Free guide for Australian tourism operators
Get your tourism business trade ready.
Want to work with travel agents, wholesalers or inbound tour operators, but not sure where to start?
Start with the foundations. This free tourism trade readiness guide explains how distribution works, what trade partners need and what to prepare before you approach them.
Get clearer on your product, pricing, booking systems and sales material, so you can make informed decisions about working with tourism trade.
Your free download
A practical guide to tourism trade readiness
- Understand distribution *
- Assess your readiness *
- Prepare your next step
What’s inside the guide
Know what to prepare.
Understand why it matters.
From understanding commission to putting together a rate sheet, the guide breaks tourism trade readiness into practical areas you can work through at your own pace.
Tourism distribution explained
Understand the roles of online travel agents, retail travel agents, wholesalers and inbound tour operators, and how they connect your product with visitors.
Pricing and commissions
Get clear on gross rates, nett rates and commission, and the costs to consider before promising a trade rate.
Sample trade rate sheets
See examples for attractions, accommodation and tours or experiences, including the information trade partners need to sell your product.
Booking systems and sales material
Explore how your availability, booking processes, website, product information and imagery support trade distribution.
A trade readiness checklist
Review your foundations and readiness to go to market, then identify your three priority gaps.
Partners and practical resources
Learn what to consider when choosing partners, making an approach and following up, with industry resources and a tourism trade glossary.
Built for real tourism businesses
Questions to answer before you approach trade.
You don’t need to pursue every distribution channel. You do need to understand whether a partnership suits your product, your customers and the way your business operates.
Written for Australian operators across accommodation, tours, experiences, attractions and food tourism, whether you’re starting out with trade or reviewing your existing approach.
- Does our pricing allow for commission?
- Can a trade partner easily understand and sell our product?
- Are our availability and booking processes reliable?
- Which partners are the right fit for our business?
Your next step starts here
Get clear on what
trade ready means for you.
Understand how distribution works. Check your foundations. Prepare your business for the right trade conversations.