Wine Marketing + Web Specialists

In the competitive and ever-growing wine space, does it feel impossible to be found? Let alone increase cellar door visitations and direct to customer wine sales?

To thrive in the wine industry, you have to capitalise on the digital world. It’s crucial that you maintain a credible and highly effective online presence that generates impact and growth.

That’s Where We Can Help You!

By offering a comprehensive suite of innovative wine marketing services that blends traditional tactics and digital marketing platforms, we elevate wine brands, engage the wine tourist and drive growth through direct to consumer sales.

Wine Marketing Services

Engage Consumers by Telling Your Unique Wine Story

We Have the Tools + Experience to Help you Tell It

Decant Digital is a creative agency working with wineries across all touch-points of the consumer experience. From beautiful, yet functional websites, professional copywriting and creative content to targeted email marketing or PPC advertising campaigns.

By offering a full suite of wine marketing services, our goal is to simply help wineries boost brand awareness, stand out from the crowd and increase direct to consumer wine sales.

DTC Wine Marketing Strategy

Tailored and sophisticated wine marketing plans that integrate multi-channel marketing tactics, path to purchase, SMART business goals and backed up with data-driven analysis so you understand simply what’s working, what’s not and what actions to take.

Wine Tourism Marketing

Wine tourism refers to tourism whose purpose includes the tasting, consumption or purchase of wine near the source. Successful wine tourism should engage the wine tourist at every touchpoint of their journey. We’ll remove the confusion and introduce you to tactics & technology that help you deliver extraordinary visitors experiences to generate greater impact and wine sales.

Email Marketing

Do you have a plan in place to keep your wine club members or email list recipients engaged and coming back for more? We can analyse, create and help you deliver consistent, relevant, focused wine email marketing campaigns and automation sequences that engage your ideal wine consumer and convert into ongoing tangible open rates and ultimately DTC wine sales.

Custom Built Websites

Whether you require a simple one page winery website or a complex multi-page website with Club and/or eCommerce facilities, integrations to marketing channels and POS, we offer customised WordPress and Shopify solutions.

Content Marketing

We can help you create entertaining, engaging, informative and shareable content, including Social Media posts, blogs, infographics, whitepapers, videos and more. By consistently creating and distributing relevant, high-value content, you give your wine customers more ways to find you, and more reasons to love, trust and buy from you.

Search Marketing

Gain visibility and earn valuable targeted traffic from Google and other search engines through calculated, organic and paid promotion tactics including SEO, SEM, distribution, listings, content creation and social media.

Custom Built Winery Websites

Beautiful, responsive, search optimised and user-friendly websites for wine brands and cellar doors.

Any Size

Whether you require a simple one page website or a complex multi-page site with Club and/or eCommerce facilities, POS integrations etc., we offer customised, modern web solutions


Make online sales a breeze with tailored online wine shopping carts, powered by your choice of WooCommerce, Commerce7 or Shopify platforms.

Wine Clubs

We create personalised Wine Clubs to ensure there is no manual handling of payments and your loyal customers receive exclusive access to your unique offerings.

Search Optimised

You want your site to rank well on Google. Each website we create features on-page search optimisation to ensure your business is easily found and drives online traffic.


Learn how to change imagery, copy, upload a blog and manage your website easily and with confidence.


Safe and secure Australian web and email hosting with easy-to-use cPanel for lightning speed, performance and reliability.

Website Care Plans

Keep your site running at its best. Let us take care of ongoing technical support, including core site updates, backups, security scans and database optimisation.

Ticketed Support

We take the pressure off your team – fast, easy, reliable website support for bugs & fixes, feature enhancements, queries and more.

We don’t just build websites, we create functional works of art that drive traffic and engagement.


We understand the impact of the right visuals and potent storytelling for your wine brand.


High-quality, affordable: bottle shots or stylized images for print and digital.


Ideas, story boarding, filming and editing.


Powerful, search optimised and engaging copy for websites, newsletters and brochures.

Graphic Design

Brand identity, logo design, brochures, wine labels, digital online content.

We don’t just do digital, we offer a full suite of services that ensure you look professional across all channels.

And There’s More…

If it’s related to growing brand awareness and promoting your wine business, we have you covered

Project Management

As experienced Project Managers, we hit the ground running. We relish the role of managing multiple creative providers. We see the big picture, will keep everyone on the right path, cut through the geek speak and deliver.

Event Marketing

Let us bring your integrated Food and Wine event campaigns to life. We can build them from the ground up – from conception, planning, ticketing through to PR, assets, stakeholder liaison, social media, websites, analysis and wrap-up reporting.

New Wine Brand

If you’re a new wine business, it’s vital that you start out strong in the digital space. We offer start-up packages that cover branding, strategy, social media set-up, relevant industry listings, website, PR and training.

Let’s discover what blend of digital platforms and traditional tactics you need for maximum impact and DTC wine sales growth.

Get In Touch

We don’t just do digital, we offer a full suite of services that ensure you look professional across all channels…
And it starts with your website!

We’d love to talk about how we can help you. Give us a call on 0457 592 736, or drop us a line and we’ll get in touch.