WINE MARKETING SERVICES

DTC Wine Marketing, Design and Web Solutions for Wineries and Cellar Doors

Wine Marketing + Web Specialists

Does it feel impossible to be found in the competitive and fast-evolving wine space? Let alone increase cellar door visitations and direct to customer wine sales?

To thrive in the wine industry, you must capitalise on the digital world and maintain a credible and highly effective online presence that generates impact and growth.

That’s Where We Can Help You!

By offering a comprehensive suite of innovative wine marketing services that blend traditional tactics and digital marketing platforms, we elevate wine brands, engage the wine tourist, and drive direct-to-consumer sales growth.

Engage Consumers by Telling Your Unique Wine Story

We Have the Tools + Experience to Help you Tell It

Decant Digital is a creative agency working with wineries across all touch-points of the consumer experience. From beautiful yet functional websites, professional copywriting and creative content to targeted email marketing, search optimisation and PPC advertising campaigns.

WHAT WE OFFER

DTC Wine Marketing Strategy

Tailored and sophisticated wine marketing plans that integrate multi-channel marketing tactics, path to purchase, SMART business goals and backed up with data-driven analysis so you understand simply what’s working, what’s not and what actions to take.

Custom Built Websites

Whether you require a simple one page winery website or a complex multi-page website with Club and/or eCommerce facilities, integrations to marketing channels and POS, we offer customised WordPress and Shopify solutions.

Wine Tourism Marketing

Wine tourism refers to tourism whose purpose includes the tasting, consumption or purchase of wine near the source. Successful wine tourism should engage the wine tourist at every touchpoint of their journey. We’ll remove the confusion and introduce you to tactics + technology that help you deliver extraordinary visitors experiences to generate greater impact and wine sales.

DTC Email Marketing

Do you have a plan in place to keep your wine club members or email list recipients engaged and coming back for more? We can analyse, craft and create to help you deliver consistent, relevant, focused email marketing campaigns and automation sequences that engage your ideal wine consumer and convert into ongoing tangible open rates and ultimately DTC wine sales.

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Search Optimisation

Gain visibility and earn valuable targeted traffic from Google and other search engines through calculated, organic and paid promotional tactics, including on and off-page SEO, SEM, distribution, listings, content creation and social media.

Content Marketing

We create entertaining, engaging, informative content covering social media, blogs, infographics, and more. By consistently creating and distributing relevant, high value content, you give your wine consumers more ways to find you and more reasons to love, trust and buy from you.

CUSTOM BUILT WINERY WEBSITES

Beautiful, responsive, search optimised, user-friendly websites for wine brands and cellar doors.

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Any Size

We offer customised, modern web solutions, whether you require a simple one-page website or a complex multi-page site with Club and/or eCommerce facilities, POS integrations, etc.

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eCommerce

Make online sales a breeze with tailored online wine shopping carts powered by your choice of WooCommerce,  Commerce7 or Shopify platforms.

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Training

Learn how to change imagery, copy, upload a blog and manage your website easily and with confidence.

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Website Care Plans

Keep your site running at its best. Let us take care of ongoing technical support, including core site updates, backups, security scans and database optimisation.

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Search Optimised

You want your site to rank well on Google. We create features on-page search optimisation on each website to ensure your business is easily found and drives online traffic.

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Wine Clubs

We create personalised Wine Clubs to ensure there is no manual handling of payments and your loyal customers receive exclusive access to your unique offerings.

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Hosting

Safe and secure Australian web and email hosting with easy-to-use cPanel for lightning speed, performance and reliability.

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Ticketed Support

We take the pressure off your team – fast, easy, reliable website support for bugs & fixes, feature enhancements, queries and more.

CREATIVE

We understand the impact of the right visuals and potent storytelling for your wine brand.

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Imagery

High-quality, affordable: bottle shots or stylized images for print and digital.

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Video

Ideas, story boarding, filming and editing.

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Copywriting

Powerful, search optimised and engaging copy for websites, newsletters and brochures.

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Graphic Design

Brand identity, logo design, brochures, wine labels, digital online content.

We don’t just do digital, we offer a full suite of services that ensure you look professional across all channels.

AND THERE’S MORE

Project Management

As experienced Project Managers, we hit the ground running. We relish the role of managing multiple creative providers. We see the big picture, keep everyone on the right path, cut through the geek-speak and deliver.

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Event Marketing

Let us bring your Food and Wine event to life. We can build them from the ground up – from conception, planning, ticketing through to PR, assets, stakeholder liaison, social media, websites, analysis and wrap-up reporting.

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New Wine Brand

Are you launching a new wine business? It would help if you started strong in the digital space. We offer start-up packages covering branding, strategy, social media set-up, relevant industry listings, website, PR and training.

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Let’s discover what blend of digital platforms and traditional tactics you need for maximum impact and DTC wine sales growth.

Contact Us For Your Next Project

A new wine brand, a DTC wines sales website or maybe a long term marketing partnership. We don’t just do digital, but can offer you a  full suite of wine marketing services that ensures your wine brand looks professional across all channels. 

Ready to get started?

We’d love to talk about your next project. Give us a call on 0457 592 736, or drop us a line and we’ll get in touch.

2022 Content Marketing Planner

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