Winery Email Marketing Mastery

Learn the Strategies & Skills to Successfully Grow your DTC Wine Sales via Email Marketing in our 1 Day, In Person WORKSHOP in the Barossa.

Save Me a Spot!

Is your winery email marketing
struggling to get the results you want?

  • Do you use Mailchimp as your email campaign provider, but realise you don’t understand its full potential to grow your DTC wine sales?

  • Are you struggling to build that vital email database of loyal subscribers?
  • Do you experience ‘email shame’ and feel embarrassed every time you send another hastily put together email newsletter?

  • Does it seem impossible to get your email subscribers to open your email campaigns?

  • Do you believe the once in a while email is best because you don’t want to annoy your customers?

  • You’ve heard of Transactional Emails, but don’t know how they work or where to start?

  • Does your adhoc email campaign look no different to millions of others in a consumers inbox?

  • Ever feel your lacklustre email marketing tactics are holding you back from reaching your sales potential?

If you answered yes to any of the above, solving these problems is what we do every single day for our clients at Decant Digital

Let’s Face It – in 2021, Your
Winery Email Marketing
is More Important Than Ever Before!

Direct-to-Consumer (DTC) in the wine industry is by no means a new concept as the model of building a direct, close relationship between winery and consumer is the basis of growing tasting room sales.

Due to the long term effects of COVID-19 and with many wine regions currently struggling with lower tourism numbers, DTC Email Marketing has become more important than ever. Also, with an average return rate of $38 for every $1 spent, email marketing really is worth the investment to grow your wine sales.

Now that all sounds great, but unless you know how to craft a solid email marketing strategy for your wine brand, you won’t experience really successful results.

That’s why we created the Winery Email Marketing Mastery Workshop.

Count Me In!

Here’s What You Will Learn in this 1 Day Workshop….

  • The fundamentals of permission-based marketing; your legal obligations and why email marketing is definitely NOT dead.

  • Why Mailchimp is more than a POWERFUL email marketing platform and how you can use this technology to really expand your marketing reach.

  • Discover the various hindrances that keep your emails from getting delivered, plus an overview of Mailchimp’s advanced tools for mitigating the obstacles to successful deliverability.

  • How to organise your campaigns using Tags, Groups, and Segments, and how this helps refine your audience messaging and seriously grow sales.

  • The intricacies of Forms, Templates and Branding and why good design + branding are crucial to your email marketing success.
  • How to set up an Opt-in Landing Page to use in social media (we do this as a hands-on exercise in the workshop).

  • The elements that go into crafting emails (that get OPENED!) that are personally relevant to your subscribers, compelling, and eloquent.

  • How to set up a transactional email workflow – not just one email, but a email marketing funnel that engages your subscribers.

  • Find out how to create a yearly DTC email marketing blueprint to guide every phase of your email marketing efforts.

  • Understand your target customers online habits from the data you’ve collected to send emails at the optimal open times.

  • Tactics on how to continually grow your email subscribers list and ensure minimal unsubscribes.
  • How to work your 90 day email marketing calendar and plan your weekly, monthly or quarterly email campaigns in advance to cut down on your overwhelm and enable you to meet your marketing goals. 


This is an in-depth and fast paced workshop as there is a lot to cover.
So come along with your laptop and prepared for a full day of learning and growth

Here’s What You Get in the Workshop…

Work Book

A comprehensive workbook with theory presentation, done for you swipe files, resources and ‘how to dos’ so you can refer back to this content time and time again.


Checklists on Subject Lines, Campaign layouts to How to Send – we have you covered so you don’t forget to ensure consistency and completeness in crafting and sending your email campaigns.

Email Marketing Planner

A full calendar year excel spreadsheet to Plan, Track, Measure + Analyse your email marketing campaigns. You can even use this as a social media or content planner. Bonus!

Let’s skip the confusion, stop wasting time and start creating awesome!

$330 for a 1 Day Workshop that offers all this? Book Me In!

About the presenter – Tania Shirgwin

Hi! I’m Tania. I’ve been working in digital communications for over 14 years, 11 of those years through my own agency Decant Digital (formerly bizeez communications).  I specialise in helping Wine, Tourism and Hospitality build compelling brand stories, develop websites that convert, and craft marketing campaigns that deliver. From beautiful, yet functional search optimised websites, professional copywriting and creative content to targeted DTC email marketing or PPC advertising campaigns – I am a digital marketing all-rounder and work across all touchpoints of the consumer experience.

Since 2010, I’ve also run face-to-face workshops and online courses on digital marketing for Wine, Tourism & Hospitality where I equip and empower participants with the tools, knowledge and perspective to combine creativity with smart business marketing strategy.

Through strategic DTC wine email marketing practices, business owners and marketing professionals – JUST LIKE YOU, can grow a profitable wine brand without the overwhelm.

Email marketing is such a powerful tool and has been responsible for generating millions of dollars in revenue for our wine clients.

I’ve spent over fourteen years promoting and testing email marketing (yes even before I started my own business I was working on email marketing tactics), so I can confidently share valuable insights which you can implement in your business.

Within my business, I have two maxims:
1) “The money is in the list”; and
2) “If it can’t be measured it can’t be managed”

And seriously, if you want to grow your customer base and DTC wine sales you need to nurture you email list and measure your results. That’s why I’ve created the Winery Email Marketing Mastery Workshop.

Workshop Dates

Date: Tuesday 1 June 2021

Time: 9.30am to 4.30pm

Where: Workspace Barossa, 117A Murray Street, Tanunda

Investment: $330 incl gst per person

Includes: Lunch, Morning & Afternoon Tea – plus if you stick around a glass of wine to cap off the day and network.

Date: Wednesday 18 August 2021

Time: 9.30am to 4.30pm

Where: Workspace Barossa, 117A Murray Street, Tanunda

Investment: $330 incl gst per person

Includes: Lunch, Morning & Afternoon Tea – plus if you stick around a glass of wine to cap off the day and network.

Each workshop is limited to six participants – so book early to save your spot.

This workshop is perfect for you if:

  • You’re serious about increasing  your DTC wine sales and business bottom line, but just don’t know where to start.

  • You have a winery Mailchimp account and a list of email subscribers.

  • You’re spending far too much time and energy trying to grow DTC wine sales, without a solid strategy.

  • You want to cut through your customers inbox clutter with email campaigns that are personally relevant, compelling, and eloquent.

  • You don’t have time for hype and fluff and want to learn from a seasoned professional.

This is not the workshop for you if:

  • You’re a bit of a Luddite – you don’t have a Mailchimp account and still send group emails to your customers via Outlook. (Don’t worry – get in touch as we can still help you via our one on one services).

  • You love a chat, so getting you to sit, listen, learn & then do is not your thing. (We do offer ample networking and getting to know each other opportunities during the breaks and throughout the day).

  • You’re looking for a secret formula to grow your DTC wine sales quickly, without any additional effort.

Essential Info

This is a highly practical workshop: We Learn, then We Do. Expect to get stuck in, learn new skills,  set up campaigns and do creative brainstorming and planning.

This workshop includes hands on components – so bring your laptop and make sure you can log into your Mailchimp account prior to the workshop.

Regardless if you believe email marketing is dead. I’m here to tell you it’s alive and well and your customers actually do want to hear from you if you have something relevant to their wants and needs. You are not just selling wine – you are selling your story. Stay top of mind in your customers mind with relevant, timely and personalised email campaigns.

Frequently Asked Questions

Note: This is an in-person workshop, limited to 6 participants. It’s hands on so bring your laptop as you will be working on your own email marketing tactics throughout the day. 

This in-depth type of training with designated outcomes can only be achieved in an in-person workshop. So we keep the limit of attendees low so we can offer you personalised support through the workshop to enable you to achieve great outcomes.

Yes, we are happy to run these workshops in wine regions within Australia. We will need the full number of 6 attendees and your help in securing a workspace to run the workshops, but more than happy to talk to you about the opportunity. Contact us at

Yes & No. There is a theory component on email marketing which will be beneficial to anyone who sells via an eCommerce store, but we do a deep dive into setting up campaigns that are in Mailchimp. Talk to us first and we can discuss if this will work for you – email

Yes of course. Even though we use wine examples and data throughout the workshop – if you have an online store, this workshop will still be extremely beneficial.

This workshop will help you no matter if you are a beginner or have been sending emails via Mailchimp for a while.  This workshop is designed to help you understand the power of DTC Email Marketing and how to plan and grow your wine sales.

Yes of course we can! Contact us on and we’ll organise a tax invoice to be sent to you. Only once payment is made is your position secure with the workshop.

We are fully committed to helping you with your email marketing. If you undertake this workshop and don’t feel we’ve delivered on our promise, we’ll happily refund 100% of your money.

We do this because we take our learning environment seriously and maintain a very high standard of encouragement and action-oriented learning.

Important: To be eligible for a refund, we require your completed homework from all available modules. This means you must take action in this program. We know that if you take action and do the work, you’ll get results.

This is an up-close and in-person workshop held in the Barossa. Only 6 participants at a time as this workshop is highly practical: we Learn, then we Do.

We want you to walk away with confidence in understanding how email marketing works and how YOU can successfully create profit generating email marketing campaigns for your wine brand.

Save Me a Spot!