About the presenter – Tania Shirgwin
Hi! I’m Tania. I’ve been working in digital communications for over 14 years, 11 of those years through my own agency Decant Digital (formerly bizeez communications). I specialise in helping Wine, Tourism and Hospitality build compelling brand stories, develop websites that convert, and craft marketing campaigns that deliver. From beautiful, yet functional search optimised websites, professional copywriting and creative content to targeted DTC email marketing or PPC advertising campaigns – I am a digital marketing all-rounder and work across all touchpoints of the consumer experience.
Since 2010, I’ve also run face-to-face workshops and online courses on digital marketing for Wine, Tourism & Hospitality where I equip and empower participants with the tools, knowledge and perspective to combine creativity with smart business marketing strategy.
Through strategic DTC wine email marketing practices, business owners and marketing professionals – JUST LIKE YOU, can grow a profitable wine brand without the overwhelm.
Email marketing is such a powerful tool and has been responsible for generating millions of dollars in revenue for our wine clients.
I’ve spent over fourteen years promoting and testing email marketing (yes even before I started my own business I was working on email marketing tactics), so I can confidently share valuable insights which you can implement in your business.
Within my business, I have two maxims:
1) “The money is in the list”; and
2) “If it can’t be measured it can’t be managed”
And seriously, if you want to grow your customer base and DTC wine sales you need to nurture you email list and measure your results. That’s why I’ve created the Winery Email Marketing Mastery Workshop.