Workshop – Untangle My Tourism Marketing

Empower Your Regional Tourism Businesses with Strategic Marketing Know-How

Untangle My Tourism Marketing

Workshop

Are your region’s tourism providers…

…struggling to navigate the ever-evolving world of tourism marketing? The Untangle My Tourism Marketing workshop is designed to provide a practical and achievable approach to marketing.

Why not equip your tourism operators with the skills and knowledge they need to succeed in today’s competitive tourism landscape.

This workshop is perfect for Tourism Destinations, RDAs (Regional Development Australia) and Tourism Membership Organisations seeking to support their members in creating effective marketing strategies that drive results.

Why Managing Marketing is So Important for Tourism Growth

Regional tourism businesses operate in a uniquely challenging space. They’re not just selling services; they’re delivering experiences. creating jobs and adding to your regions visitor economy.

Whether it’s attracting intrastate, interstate, or international visitors, marketing in this sector demands a solid strategy tailored to the dynamic nature of tourism.

And as most regional tourism operators are small business owners, stretched to the limit, time-poor and with tiny budgets, they feel they don’t have the time or money to invest in marketing.

They may have a website, updated their ATDW and taken a few courses. But, let’s face it, simply having a website and listing on booking platforms is not enough to drive consistent bookings.

To maximise the full potential and sustain growth, a targeted marketing strategy that considers the unique elements of the Australian tourism industry, such as seasonal demand, customer loyalty, and online reputation, is crucial.

The Untangle My Tourism Marketing workshop is designed to tackle the challenges and misconceptions that often overwhelm regional tourism owners and managers while simplifying complex marketing strategies and delivering a roadmap to drive business growth with clarity and confidence.

Bring This Workshop to Your Region – Register Now!

HOW IT WORKS

Structured learning outcomes to empower tourism growth.

Our Untangle My Tourism Marketing Workshop offers tailored, hands-on mini-sessions for regional tourism businesses, covering key topics such as building customer personas, creating actionable marketing strategies, choosing the right marketing channels, and tracking success to drive bookings.

By the end of the workshop, participants will have a well-crafted marketing plan tailored to their business, along with solid tactics to reach their target audience, enhance their online presence, and increase bookings and sales.

Attendees will leave with the confidence and knowledge to implement effective marketing strategies for sustained growth and success in a competitive market.

Day 1: Foundation Building
Time: 9:00 AM – 4:00 PM

Morning Sessions:

Understanding Tourism Marketing: Learn what sets tourism marketing apart and how to build a solid strategy.
Creating Customer Personas: Identify your ideal guests and tailor your marketing to their specific needs.
Developing Your Brand: Build a consistent brand identity across all channels to drive bookings and guest loyalty.

LUNCH

Afternoon Sessions:

Budgeting for Marketing Success: Craft a realistic marketing budget to get the most out of your investments.
Choosing Marketing Channels: Explore the right channels for your business—social media, OTAs, and paid ads.
SWOT Analysis: Conduct a SWOT analysis to uncover strengths, weaknesses, and opportunities.

Day 2: Strategy & Execution
Time: 9:00 AM – 4:00 PM

Morning Sessions:

Building a Marketing Plan: Create a tailored marketing plan that fits your business goals.
Messaging That Resonates: Develop compelling messages that speak to your target audience.
Setting SMART Goals: Set measurable goals that align with your overall business vision.

LUNCH

Afternoon Sessions:

Multi-Channel Marketing Tactics: Learn to implement marketing tactics across platforms to boost engagement and bookings.
Tracking Success: Set up KPIs and learn how to measure your marketing effectiveness.
Final Action Plan: Consolidate your learnings into a clear, actionable marketing plan to take back to your business.

Attendees will leave with a complete, tailored marketing strategy that positions their business for growth and success in the competitive tourism market.

Workshop can be separated into 4 x ½ days and delivered over multiple weeks depending on your region.

WHAT’S COVERED

Key features of the workshop

Comprehensive Workbook

A step-by-step guide to developing a marketing strategy, including examples, checklists, templates and activities.

Content Calendar

A year template to create a customised content calendar in line with the marketing plan, SMART goals and budget requirements.

Actionable Steps

Clear, actionable steps to implement and measure the strategies learned to enable reaching goals.

Resources & Tools

Resource pack with recommended marketing tools, platforms, and additional tools.

Interactive Activities

Practical exercises, Q&A sessions and group activities to reinforce learning and encourage collaboration.

Expert Lead Guidance

Workshop facilitated by experienced professionals enabling personalised guidance and feedback from industry experts.

Ready to Empower Your Region? Submit Your Interest Today!

MEET THE WORKSHOP FACILITATOR

TANIA SHIRGWIN

Founder & Head Consultant – Decant Digital

With a wealth of experience across wine, hospitality, and tourism, I bring a deep understanding of the unique challenges and opportunities faced by regional businesses. Growing up in Alice Springs gave me an innate connection to outback Australia, and I’m passionate about helping businesses in tourism thrive. My ability to connect with people and truly understand their business needs allows me to create tailored, practical solutions that drive real results.

As the founder of Decant Digital, I’ve spent the last 15 years combining my love of travel and marketing to focus on the tourism, wine, and hospitality sectors. My expertise spans strategic marketing planning, consumer-focused web development, business growth strategies, and training. Along with the Decant Digital team, I’ve built over 80 custom websites and delivered countless successful marketing campaigns that consistently increase website traffic, direct bookings, and sales, helping businesses flourish in today’s competitive landscape.

I’m also passionate about meeting clients in person, which is why I love travelling across Australia to work directly with regional tourism operators. Along with my small team, we look forward to assisting your untangle tourism marketing.

Got Questions?

Here are some FAQs that we have been asked.

What will my members gain from this workshop?

The workshop equips your members with the knowledge and tools to create and implement a tourism marketing strategy tailored to their specific needs. They will learn how to identify their target audience, choose the right marketing channels, manage their marketing budgets, and measure success through KPIs. Ultimately, it empowers them to drive bookings and business growth.

How is this workshop different from general marketing workshops?

Unlike traditional marketing workshops, Untangle My Tourism Marketing focuses exclusively on the tourism and hospitality sectors. It addresses the unique challenges faced by tourism operators, such as seasonal demand, guest loyalty, and the complex customer journey that spans from initial research to post-stay reviews.

What types of tourism businesses will benefit the most?

The workshop is designed for a range of tourism businesses, including boutique hotels, bed-and-breakfasts, caravan parks, vacation rentals, tour operators, and other accommodation providers. Any member business offering tourism experiences will find the strategies highly applicable and valuable.

Can the workshop be customised for my region or specific member needs?

Yes, the workshop can be tailored to reflect regional market trends, local tourism insights, and specific challenges that your members face. We can incorporate examples and case studies relevant to your destination, making the learning experience more relevant and actionable.

How interactive is the workshop?

The workshop is hands-on and includes group activities, individual exercises, and live feedback from industry experts. Your members will leave with practical tools, such as a marketing workbook and calendar template, that they can start using immediately in their businesses.

What is the maximum number of attendees?

The workshop can accommodate from 10 to 25 participants to ensure that each attendee receives individual attention and tailored feedback. However, if you anticipate a larger group, we can discuss increasing the attendee limit based on your needs.

What kind of follow-up support is available after the workshop?

Participants will receive a comprehensive workbook and access to recommended tools and resources to continue refining their marketing strategies. We also offer post-workshop consultation options for further guidance or feedback.

Is the workshop suitable for both beginners and experienced marketers?

Yes, the workshop is designed to cater to all skill levels. Whether your members are new to tourism marketing or have some experience, the content is structured to be accessible and practical, with opportunities for more experienced members to deepen their strategy through advanced exercises and expert insights.

Is the workshop suitable for both beginners and experienced marketers?

Interested to Learn More? Next Steps.

Steps to Register for the Untangle My Tourism Marketing Workshop:

1. Fill Out the Form
Tell us a bit about your organisation and how you aim to support local tourism businesses. We’ll assess how this workshop can bring the most value to your region and tailor our approach accordingly.

2. Initial Consultation
We’ll contact you to discuss how we can customise the workshop to suit your community’s specific needs, ensuring that the content and format are best suited to your tourism businesses.

3. Deposit Requirement
We’ll then send an agreement and invoice of $1000 plus GST to secure the workshop. This deposit helps us kickstart the process, lock in dates for travel and will be refunded once the minimum attendee numbers are met.

4. Plan & Promote
Once everything is confirmed, we’ll work together to promote the workshop. We’ll create a tailored marketing plan to ensure we reach the right audience and drive maximum attendance.
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Ready to Make a Difference?
Register your interest today and bring the Untangle My Tourism Marketing Workshop to your community. Together, we can set your local tourism businesses up for long-term success!

Let’s work together and make a lasting impact on the tourism industry in your region!

INTERESTED?

Excellent. Fill out the form below or give us a buzz on 0457 592 736.